How can individual advocacy add up to collective change?

Over the last 120 years, the Sierra Club has grown from an intimate group of hiking enthusiasts committed to exploring and preserving the Sierra Nevadas, to a community of more than two million supporters working together to solve the most crucial environmental issues of our time. Sierra Club came to Blue State Digital in 2013 with a vision: invent a platform to accelerate grassroots environmentalism for the digital age.

Sierra Club

The result is AddUp, a new digital platform that demonstrates the future of digital advocacy, blending the dynamics of grassroots organizing with the power of big data, predictive recommendations, and integrated social sharing to increase action and demonstrate collective impact.

“Millions of people want to see our environment protected, but might not know where to start. We’ve invested in building this new tool because we want to show how easy it is to take action, and how individual actions can add up to real, meaningful change,” said Chris Thomas, the Sierra Club’s Chief Innovation Officer.


 Making it personal with predictive analytics

Like Netflix or Amazon, AddUp integrates a predictive recommendation engine that serves people campaigns based on what’s trending, as well as their location, personal interests, and most importantly, previous actions. The more someone visits and takes action—whether they’re signing petitions, tweeting for change, recruiting friends, or attending a rally—the better AddUp gets at suggesting actions that matter most.


 Recruiting the targeted supporters

The platform makes it easy to recruit friends who might share the same interests by integrating BSD’s TargetShare product, which enables users to recruit and share content with the right friends in their Facebook network based on their interests.


 Demonstrating collective impact

AddUp also connects the dots and visually demonstrates how individual actions add up to collective, real-world results, by quantifying actions on campaigns to date and guiding people where their focus is needed next.


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