Your Guide To Digital Storytelling: Lessons From The Marriage Equality Movement

Humans are hardwired to connect with stories. It’s how we communicate. Bedtime stories for our kids, weekend Netflix binges, coffee date conversations—we relate to one another through the experiences we share and the stories we tell.

So if you’re looking to inspire people to rally around a cause or form a relationship with your brand, start by downloading our guide and mastering the art of digital storytelling.

Blue State Digital has partnered with Freedom to Marry over the past six years to help put storytelling at the heart of their digital strategy. Combined with a field operation, earned media, and coalition-building efforts, digital storytelling has helped create a climate for change at both the state and federal level—building Freedom to Marry’s audience across all platforms, helping to reach new (and sometimes unlikely demographics), and keeping their supporters engaged over the long haul. And it’s working. We may see an end to discrimination once and for all at the U.S. Supreme Court this June.

Download our guide to digital storytelling to help jumpstart your content strategy, with proven tactics and approaches that will make your audience the heroes of your cause, organization, or brand.

Digital content generation requires a long-term investment in a clear, unwavering message, compelling video and multimedia assets, and the commitment to build and engage an audience over time. For Freedom to Marry, this has meant following these core digital storytelling lessons:

  • Mobilize around a clear message—and stick to it
  • Know your audience—and give them what they want
  • Humanize your story through video
  • Let your supporters create your content

Download it here, and don’t forget to share it with your colleagues and friends. And keep in touch about your content strategy efforts; we can’t wait to see where you go from here.