Ideas
What Does the New Tax Code Mean for Your Fundraising?
The U.S. tax code has changed dramatically for 2018. What effects will this have on your donors’ willingness to give — and what can you do about it? Creative Director Dan Thain explains.
Why We Won’t Speak on All-Male Panels
We’re tired of women being excluded from conference panels. Executive Creative Director Matt Ipcar explains our simple new policy on what we’re doing to help fix the problem.
Rise of the Machines: Is a Chatbot Right for You?
Are chatbots dead, or are they still the next big thing? The answer is somewhere in between. Technical Director Vinny DiBartolo has some thoughts on how you can decide whether investing in a chatbot is right for your nonprofit.
BSD@Events: The Future of Decoupled Drupal
What does the future of Drupal hold? Jack Steadman, Chief Technology Strategist, recently went to the Decoupled Drupal Days to find out what’s new and what’s next in decoupled web architecture.
Lessons in Community Organising from Matthew Bolton
We chatted with Matthew Bolton, the Executive Director at CitizensUK and author of How To Resist, to discuss the challenges and potential for community organising.
Decoupled Drupal, Demystified
The idea of the “decoupled” or “headless” CMS seems to all the rage in web development, but what these terms mean may not be obvious to decision makers with less technical expertise. In this explainer, we break down what a decoupled CMS is, what it can do for your organization, and what you need to know to get started.
BSD@Events: Inspiration and Innovation at the 2018 Bridge Conference
A few weeks ago, BSDers joined their peers in the nonprofit space at the annual Bridge to Integrated Marketing & Fundraising Conference. Nina Klopfer, Business Development Associate, shares her three favorite takeaways from the event.
3 Keys to Effective Community Organising
We’re witnessing the rebirth of community organising. What can we learn from effective organisers like The Democratic Party and Stand Up America? Our Director of Advocacy and Engagement in London, Haneef Khan, explains.
3 Questions to Answer Before Your Next Facebook Campaign
Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its ship. But after a turbulent year, is it time for marketers to look elsewhere? Haneef Khan, Director of Advocacy and Engagement, and Patrick Savoia, Media Strategy Director, break down what Facebook’s changes mean for your next media campaign.
Are You Reading Test Results Wrong?
When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Digital Analyst Will Moyle, you might be missing an important opportunity to broaden your creative toolbox.
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get started.
Listen: The Past, Present, and Future of Digital Campaigns
How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joined the Social Media and Politics Podcast to discuss.
7 Ways to go Beyond A/B Testing
We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analyst Will Moyle has seven key lessons on how you can establish a culture of testing at your brand or nonprofit.
Download: Social Listening — Your Audience in Their Own Words
Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your market research toolkit.
3 Ways to Get Real Value from Personalization
Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology Strategist, has some thoughts on how organizations of any stripe can begin tailoring their sites to their users’ needs and behavior.
BSD@Events: What the Engage For Good Conference Taught Me About CSR
Vice President of Accounts Katherine Mackenzie recently went to the Engage for Good conference in Chicago. Find out what she learned about how brands and nonprofits are making a positive impact on the world — and how we could all be doing better.
Download: 2018 Fundraising Insights Report
With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportunities you’re missing out on. Get the report to help your organization be hyper-responsive to your most important people year-round.
Listening to our Moms
We recently hosted a Mother’s Day brunch in NYC for moms of BSDers — and for the mothers at Blue State. Find out what the moms thought about Blue State, the demands on modern working women, and how the workplace in general has changed over the years.
What Can AI Teach Brands About Customer-Centric Marketing?
What can AI teach brands about customer-centric marketing? Quite a bit, actually. Samir Patel, Managing Director of our London office, writes about how we partner with Tanjo.ai to dive into the future of audience research.
Email Personalization Made Easy
Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalization using a simple programming language built into the BSD Tools — no complex third-party integrations required.
