Ideas
The ABCs of Cohort Analysis
Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get started.
Listen: The Past, Present, and Future of Digital Campaigns
How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joined the Social Media and Politics Podcast to discuss.
7 Ways to go Beyond A/B Testing
We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analyst Will Moyle has seven key lessons on how you can establish a culture of testing at your brand or nonprofit.
3 Ways to Get Real Value from Personalization
Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology Strategist, has some thoughts on how organizations of any stripe can begin tailoring their sites to their users’ needs and behavior.
BSD@Events: What the Engage For Good Conference Taught Me About CSR
Vice President of Accounts Katherine Mackenzie recently went to the Engage for Good conference in Chicago. Find out what she learned about how brands and nonprofits are making a positive impact on the world — and how we could all be doing better.
Download: 2018 Fundraising Insights Report
With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportunities you’re missing out on. Get the report to help your organization be hyper-responsive to your most important people year-round.
Listening to our Moms
We recently hosted a Mother’s Day brunch in NYC for moms of BSDers — and for the mothers at Blue State. Find out what the moms thought about Blue State, the demands on modern working women, and how the workplace in general has changed over the years.
What Can AI Teach Brands About Customer-Centric Marketing?
What can AI teach brands about customer-centric marketing? Quite a bit, actually. Samir Patel, Managing Director of our London office, writes about how we partner with Tanjo.ai to dive into the future of audience research.
Email Personalization Made Easy
Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalization using a simple programming language built into the BSD Tools — no complex third-party integrations required.
6 Tips for Awesome Cross-Discipline Work
At Blue State Digital, we’re not big on silos — cross-team collaboration is happening every minute of every day. Casey Merber (Designer) and Camille Petersen (Content Strategist) have some tips on what they’ve learned from working together on a daily basis.
BSD@Events: Inspiration and Anxiety at DrupalCon 2018
Last week, Sam Zimmerman, our VP of Global Project Management, attended DrupalCon 2018 summit in Nashville. Beset by competitors in every tier of the market, is the Drupal platform at a crossroads? Read on to find out what Sam thinks — and heard — about the state of one of our favorite open source platforms.
Watch: The Stories We Tell
In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to their customers, advocates, and donors. Take a look at what some of our amazing clients are doing to build trust and meaningful relationships.
Stop Losing Your Recurring Donors
Recurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? Will Moyle, Digital Analyst in our New York office, breaks down the different categories of cancellations and what we can do to keep those donors in the fold.
What #MarchForOurLives Says About the State of Activism
A handful of teens affected by gun violence just rallied hundreds of thousands of activists from around the country to march on Washington and other cities. Advocacy & Engagement Director Matt Compton discusses what this inspiring show of organizing says about the state of today’s progressive movement in the U.S.
Clients Creating Change: Female Leaders Speak out
To wrap up Women’s History Month, we wanted to reflect on the past, present, and future of gender equality. We spoke with several women who have achieved enormous success in the nonprofit, brand, and advocacy sectors to better understand how far we’ve come — and how far we still need to go — to increase female representation in leadership.
Creating a More Inclusive Blue State Digital
At BSD, we’re committed to progress for ourselves — for our organization, for our clients, and for the things we care about. To make that happen, we need people from all backgrounds putting themselves and their perspectives into the work. Michael Guzzetti of our HR Team writes about the thinking behind our recently launched Diversity & Inclusion page.
Tips for Implementing Data Validation in Drupal 8
Having trouble with data validation in Drupal 8? BSD’s Director of Technology Operations, Kelli Monahan, is here to help. Read on for some quick tips on how to add your own validation rules when creating or editing content.
BSD@Events: What we heard at DMA’s 2018 Washington Nonprofit Conference
Last week, Blue State Digital attended the 2018 Nonprofit Conference hosted by the DMA Nonprofit Federation. Our staff returned with thoughts on what they heard from our peers in the nonprofit and progressive space.
BSD@Events: What We Learned at the PAC Advocacy Conference
Last week, several Blue State Digital staff attended the PAC Advocacy Conference, where Director of Advocacy & Engagement Matt Compton spoke about “How to Build an Advocacy Story.” Here were some of their takeaways from the event.
Looking for Love in All the Right Inboxes
Love is in the air — and in our inboxes. Creative Director Dan Thain discusses some of his favorite Valentine’s-themed email campaigns from the past year and what we can learn from them.
