Whether it’s your employees, top donors, volunteers, or loyal fans, your supporters don’t want to just stay informed—they want to feel a part of a community that’s larger than themselves.
So how do you make that happen? How is a community different than a run-of-the-mill audience? And why is that distinction so key to your success?
At BSD, building and mobilizing communities is at the heart of everything we do. So when the Ad Council approached us about sharing our strategies with an audience of nonprofit leaders and digital practitioners as part of their Seminar Series, our own Nate Byer, Strategy Director, jumped at the chance.
In collaboration with Kate Emanuel from the Ad Council and Anne O’Rourke from California Hospital Association, Nate laid out three key steps to community mobilization: setting achievable goals, defining unique values, and developing ample entry points. And of course, consistently measuring, testing, and analyzing the results so that you’re in a constant state of learning and optimization.
Explore our slideshare presentation to discover the secrets to building sustained, active, and influential communities yourself, or watch the entire video presentation below. Happy mobilizing!
In 2017, nonprofit fundraisers were challenged by the tax deadline for charitable donations (December 31) falling on a weekend; in 2018, 12/31 fell on a Monday. Now that year-end donations are in, our analysts took a look at the effect weekends can have in the final stretch of year-end fundraising.
Digital advertising isn’t easy — even the most seasoned digital campaigners struggle to get results. To get your 2019 off on the right foot, here are seven tips from Haneef Khan, our Director of Advocacy and Engagement, London.
Significant portions of the Navajo Nation are disconnected from cell phone service, internet, landlines, and even water. UX Designer Andrea Powell returned from Change Labs 2018 with thoughts on what tech innovation for Native-owned businesses looks like.