Whether it’s your employees, top donors, volunteers, or loyal fans, your supporters don’t want to just stay informed—they want to feel a part of a community that’s larger than themselves.
So how do you make that happen? How is a community different than a run-of-the-mill audience? And why is that distinction so key to your success?
At BSD, building and mobilizing communities is at the heart of everything we do. So when the Ad Council approached us about sharing our strategies with an audience of nonprofit leaders and digital practitioners as part of their Seminar Series, our own Nate Byer, Strategy Director, jumped at the chance.
In collaboration with Kate Emanuel from the Ad Council and Anne O’Rourke from California Hospital Association, Nate laid out three key steps to community mobilization: setting achievable goals, defining unique values, and developing ample entry points. And of course, consistently measuring, testing, and analyzing the results so that you’re in a constant state of learning and optimization.
Explore our slideshare presentation to discover the secrets to building sustained, active, and influential communities yourself, or watch the entire video presentation below. Happy mobilizing!
In 2017, the tax deadline for charitable donations (December 31) fell on a weekend — we predicted this would present a challenge for nonprofit fundraisers. Now that year-end donations are in, our analysts took a preliminary look at the results and the effect this timing had on funds raised.
Year-end may be the most critical time of the year for nonprofits, but there’s plenty of work to do in Q1, too. Strategist Kaitlin Juleus lays out how you can follow up your fundraising blitz to welcome your donors into your community and build what you’ve learned into your 2018 calendar.
‘Tis the season of giving — and we’re presenting to you the 2017 Year-End Fundraising Toolkit. In this pdf, you’ll find practical tools to make last-minute adjustments, perfecting your fundraising program.