Whether it’s your employees, top donors, volunteers, or loyal fans, your supporters don’t want to just stay informed—they want to feel a part of a community that’s larger than themselves.
So how do you make that happen? How is a community different than a run-of-the-mill audience? And why is that distinction so key to your success?
At BSD, building and mobilizing communities is at the heart of everything we do. So when the Ad Council approached us about sharing our strategies with an audience of nonprofit leaders and digital practitioners as part of their Seminar Series, our own Nate Byer, Strategy Director, jumped at the chance.
In collaboration with Kate Emanuel from the Ad Council and Anne O’Rourke from California Hospital Association, Nate laid out three key steps to community mobilization: setting achievable goals, defining unique values, and developing ample entry points. And of course, consistently measuring, testing, and analyzing the results so that you’re in a constant state of learning and optimization.
Explore our slideshare presentation to discover the secrets to building sustained, active, and influential communities yourself, or watch the entire video presentation below. Happy mobilizing!
Last week, Sam Zimmerman, our VP of Global Project Management, attended DrupalCon 2018 summit in Nashville. Beset by competitors in every tier of the market, is the Drupal platform at a crossroads? Read on to find out what Sam thinks — and heard — about the state of one of our favorite open source platforms.
In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to their customers, advocates, and donors. Take a look at what some of our amazing clients are doing to build trust and meaningful relationships.
Recurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? Will Moyle, Digital Analyst in our New York office, breaks down the different categories of cancellations and what we can do to keep those donors in the fold.