Ideas

Why We Won’t Speak on All-Male Panels

We’re tired of women being excluded from conference panels. Executive Creative Director Matt Ipcar explains our simple new policy on what we’re doing to help fix the problem.

Rise of the Machines: Is a Chatbot Right for You?

Are chatbots dead, or are they still the next big thing? The answer is somewhere in between. Technical Director Vinny DiBartolo has some thoughts on how you can decide whether investing in a chatbot is right for your nonprofit.

BSD@Events: The Future of Decoupled Drupal

What does the future of Drupal hold? Jack Steadman, Chief Technology Strategist, recently went to the Decoupled Drupal Days to find out what’s new and what’s next in decoupled web architecture.

decoupled drupal

Download: 2018 Fundraising Insights Report

With data from 260+ nonprofits, our latest Fundraising Insights Report will help you pinpoint where your organization is winning and which opportunities you’re missing out on. Get the report to help your organization be hyper-responsive to your most important people year-round.

Fundraising Insights Report

Decoupled Drupal, Demystified

The idea of the “decoupled” or “headless” CMS seems to all the rage in web development, but what these terms mean may not be obvious to decision makers with less technical expertise. In this explainer, we break down what a decoupled CMS is, what it can do for your organization, and what you need to know to get started.

3 Keys to Effective Community Organising

We’re witnessing the rebirth of community organising. What can we learn from effective organisers like The Democratic Party and Stand Up America? Our Director of Advocacy and Engagement in London, Haneef Khan, explains.

3 Questions to Answer Before Your Next Facebook Campaign

Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its ship. But after a turbulent year, is it time for marketers to look elsewhere? Haneef Khan, Director of Advocacy and Engagement, and Patrick Savoia, Media Strategy Director, break down what Facebook’s changes mean for your next media campaign.

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Digital Analyst Will Moyle, you might be missing an important opportunity to broaden your creative toolbox.

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get started.

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analyst Will Moyle has seven key lessons on how you can establish a culture of testing at your brand or nonprofit.

3 Ways to Get Real Value from Personalization

Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology Strategist, has some thoughts on how organizations of any stripe can begin tailoring their sites to their users’ needs and behavior.

BSD@Events: What the Engage For Good Conference Taught Me About CSR

Vice President of Accounts Katherine Mackenzie recently went to the Engage for Good conference in Chicago. Find out what she learned about how brands and nonprofits are making a positive impact on the world — and how we could all be doing better.

Listening to our Moms

We recently hosted a Mother’s Day brunch in NYC for moms of BSDers — and for the mothers at Blue State. Find out what the moms thought about Blue State, the demands on modern working women, and how the workplace in general has changed over the years.

What Can AI Teach Brands About Customer-Centric Marketing?

What can AI teach brands about customer-centric marketing? Quite a bit, actually. Samir Patel, Managing Director of our London office, writes about how we partner with Tanjo.ai to dive into the future of audience research.

Email Personalization Made Easy

Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalization using a simple programming language built into the BSD Tools — no complex third-party integrations required.

6 Tips for Awesome Cross-Discipline Work

At Blue State Digital, we’re not big on silos — cross-team collaboration is happening every minute of every day. Casey Merber (Designer) and Camille Petersen (Content Strategist) have some tips on what they’ve learned from working together on a daily basis.

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