Ideas

What Can AI Teach Brands About Customer-Centric Marketing?

What can AI teach brands about customer-centric marketing? Quite a bit, actually. Samir Patel, Managing Director of our London office, writes about how we partner with Tanjo.ai to dive into the future of audience research.

Email Personalization Made Easy

Need to inject a personal touch into your email sends? Senior Strategist Chris Coletta is here to help. Check out his six tips for email personalization using a simple programming language built into the BSD Tools — no complex third-party integrations required.

6 Tips for Awesome Cross-Discipline Work

At Blue State Digital, we’re not big on silos — cross-team collaboration is happening every minute of every day. Casey Merber (Designer) and Camille Petersen (Content Strategist) have some tips on what they’ve learned from working together on a daily basis.

Download: 2017 Year-End Fundraising Toolkit

‘Tis the season of giving — and we’re presenting to you the 2017 Year-End Fundraising Toolkit. In this pdf, you’ll find practical tools to make last-minute adjustments, perfecting your fundraising program.

BSD@Events: Inspiration and Anxiety at DrupalCon 2018

Last week, Sam Zimmerman, our VP of Global Project Management, attended DrupalCon 2018 summit in Nashville. Beset by competitors in every tier of the market, is the Drupal platform at a crossroads? Read on to find out what Sam thinks — and heard — about the state of one of our favorite open source platforms.

Watch: From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide

Check out our recent webinar with Movable Ink, in which we look at fundraising data from 2016 and give tips for countering a potential drop in donations this year due to December 31st falling on a Sunday. From dynamic content to leveraging big moments, fundraising experts Chris Coletta and Brenna Foster cover how nonprofits can prepare for a weekend year-end.

Watch: The Stories We Tell

In a world where consumer activism is on the rise, it’s more important than ever for organizations to provide authentic, meaningful experiences to their customers, advocates, and donors. Take a look at what some of our amazing clients are doing to build trust and meaningful relationships.

Stop Losing Your Recurring Donors

Recurring donors are incredibly important to any fundraising organization — so how can we keep more of them around even longer? Will Moyle, Digital Analyst in our New York office, breaks down the different categories of cancellations and what we can do to keep those donors in the fold.

What #MarchForOurLives Says About the State of Activism

A handful of teens affected by gun violence just rallied hundreds of thousands of activists from around the country to march on Washington and other cities. Advocacy & Engagement Director Matt Compton discusses what this inspiring show of organizing says about the state of today’s progressive movement in the U.S.

Clients Creating Change: Female Leaders Speak out

To wrap up Women’s History Month, we wanted to reflect on the past, present, and future of gender equality. We spoke with several women who have achieved enormous success in the nonprofit, brand, and advocacy sectors to better understand how far we’ve come — and how far we still need to go — to increase female representation in leadership.

Creating a More Inclusive Blue State Digital

At BSD, we’re committed to progress for ourselves — for our organization, for our clients, and for the things we care about. To make that happen, we need people from all backgrounds putting themselves and their perspectives into the work. Michael Guzzetti of our HR Team writes about the thinking behind our recently launched Diversity & Inclusion page.

Tips for Implementing Data Validation in Drupal 8

Having trouble with data validation in Drupal 8? BSD’s Director of Technology Operations, Kelli Monahan, is here to help. Read on for some quick tips on how to add your own validation rules when creating or editing content.

drupal

BSD@Events: What We Learned at the PAC Advocacy Conference

Last week, several Blue State Digital staff attended the PAC Advocacy Conference, where Director of Advocacy & Engagement Matt Compton spoke about “How to Build an Advocacy Story.” Here were some of their takeaways from the event.

Looking for Love in All the Right Inboxes

Love is in the air — and in our inboxes. Creative Director Dan Thain discusses some of his favorite Valentine’s-themed email campaigns from the past year and what we can learn from them.

V Day

Facebook is Making Radical Changes to the News Feed. Now What?

Facebook is becoming less and less friendly to publishers who aren’t paying for ads on its platform. This month, Mark Zuckerberg announced that the News Feed will start favoring posts by friends and family over publishers and brands. Several BSD staff provide their thoughts on what this could mean for the brands and organizations that rely on Facebook for content distribution — including many of our own clients.

Facebook Pay to Play

How Did the Weekend Year-End Affect December Fundraising?

In 2017, the tax deadline for charitable donations (December 31) fell on a weekend — we predicted this would present a challenge for nonprofit fundraisers. Now that year-end donations are in, our analysts took a preliminary look at the results and the effect this timing had on funds raised.

Year End Fundraising

Why Year-End Doesn’t End in December

Year-end may be the most critical time of the year for nonprofits, but there’s plenty of work to do in Q1, too. Strategist Kaitlin Juleus lays out how you can follow up your fundraising blitz to welcome your donors into your community and build what you’ve learned into your 2018 calendar.

Year End Fundraising
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