Joe Rospars is Founder & CEO of Blue State Digital. He previously served as chief digital strategist for Obama for America in 2008 and 2012.
Joe and BSD’s team of more than 200 strategists, creatives, and geeks advise some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people, from the NAACP to Google, the USOC to Freedom to Marry, and Oxfam to EMILY’s List.
For both the 2008 and 2012 campaigns, Joe was Barack Obama's principal digital strategist and adviser, overseeing the digital integration of the unprecedented fundraising, communications and grassroots mobilization effort. The digital arm of the campaign provided the backbone of design and branding both online and offline, engaged a record-breaking number of Americans through mobile, social, video and the web, and raised more than a billion dollars in mostly small donations from ordinary Americans.
Prior to the Obama campaigns, Joe led BSD's work with Governor Howard Dean, from the founding of Democracy for America through Dean's historic 50-state strategy and the 2006 election victories. Prior to founding BSD, Joe was a writer for Dean’s 2004 presidential campaign.
Joe has been recognized as part of the Digital A-List by AdAge, 100 People Who Are Changing America by Rolling Stone, Most Creative People In Business by Fast Company. He has been profiled in The New York Times, The Washington Post, Bloomberg Businessweek, TIME, Fast Company, and Adweek, among others.