In the last few years, Facebook, Twitter, Flickr, Foursquare, and other social media services have been leading the way toward dizzying new forms of shared human experience. These powerful technologies are transforming everything from family dynamics and commercial businesses to fundraising campaigns and grassroots action. How can you unlock this enormous power to help drive your organizations goals?
Whether youre starting from scratch with a brand-new Twitter account or looking to galvanize 100,000 Facebook fans, Blue State Digital will help you develop the broad strategies and detailed tactics that will engage your audience and ensure your ongoing success.
As we demonstrated during our work on Barack Obamas 2008 presidential campaign, social media techniques can set off a chain reaction of user engagement, deepening relationships with existing supporters while pulling in exponentially larger groups of enthusiastic fresh audiences. This unleashed energy multiplies the impact of all your organizations online and offline efforts, from fundraising and list building to raising public awareness and influencing political debates.
Our Approach
Unlike some other firms, we dont view social media as an isolated battleground. Thanks to our extensive experience in the trenches, we understand that social media campaigns are most effective when theyre closely integrated with an organizations other priorities and goals. An organizations social media efforts should feed its email program; the email program should feed the fundraising machinery; the fundraising machinery should feed user-generated content; the user-generated content should feed the social media efforts; and so on and so forth, in a unified, self-pollinating way. When this dynamic is established, its extraordinarily powerful and effective.
Heres an overview of our typical strategic process for social media:
- Discovery & Development. At the start of a project, BSD will perform an audit of your current social media channels and make suggestions for tactical and content-related improvements that will lead to increased sharing and follower/fan growth. Well also assess your social media goals and internal resources and show you how to capitalize on key events and milestones both offline and online to create social campaigns that motivate your supporters to take action and share your content.
- Production & Testing. Our in-house design team can optimize your social network profiles, making sure youre presenting your best face to the world and following proven best practices. Well work to track and test your social media messaging to see whats working and whats not.
- Coordination. Well help you coordinate your mass communications programs with your website content, blog posts, email communications, web video, and online advertising. We can also work with your direct mail, television, and telephone vendors and consultants to create powerful, integrated communications programs.
Many of our programs involve only parts of this process. Contact us now to find out how we can help you make social media a crucial element of your online program.