When carefully integrated with your online program, traditional public relations techniques will lift everything else you do. By deploying time-tested communications strategies alongside your online efforts, Blue State Digital’s public relations and outreach team can amplify your message and spark your momentum in ways that a purely virtual campaign simply can’t.
Attention from influential outlets will shine a bright light on your program and bring it to the attention of your target audiences — people who can then be funneled into the sort of aggressive online cultivation programs that are Blue State Digital’s specialty. We complement our traditional public relations expertise with comprehensive blog outreach that disseminates your message, enhances your brand, and recruits supporters to your cause.
Our Approach
Your offline efforts can influence and enhance your online programming in crucial ways. Here’s how we can help:
- Battle Plans. We can build you a detailed public relations strategy, including meticulous timelines, identification of important outlets and influential contacts, and recommended approaches for each phase of a campaign. Our work is always carefully coordinated with the rest of BSD’s strategy staff.
- Messaging. An online engagement often requires unique messaging to highlight what makes it different from other campaigns. We can draft messaging recommendations and talking points to guide your communications efforts and any other outreach we’re executing on your behalf.
- Blog Outreach and Monitoring. We can create outreach plans for the blogosphere and other online outlets and assemble contact information for influential targets. Our team can execute outreach and secure meaningful placements for your online engagement, as well as provide essential media and blog monitoring.
- Written Assets. Every phase of your campaign requires strong, consistent copy, and it should be tailored for relevant outlets and bloggers during each phase. We specialize in crafting thoughtful, concise, and SEO-friendly media materials, including fact sheets, background documents, press releases, pitches, media kits, and emails to bloggers.
Many of our engagements involve only parts of this process. Contact us now to find out how our public relations and outreach team can bring your brand, cause, or program the attention it deserves.