Unless you’re a multinational corporation with a marketing budget in the billions, successful advertising campaigns aren’t about saturating the global market. They’re about putting the most effective messages in front of the most receptive audiences at the most advantageous times. This is especially true in the hypercompetitive world of online advertising.
Whether your goal is building a constituency, raising funds, generating awareness, or selling products, Blue State Digital’s advertising services can help you identify and target your most responsive audiences, fueling their interest and inspiring them to take action on your behalf. All of our advertising campaigns have a single overarching goal: cultivating and sustaining high-value relationships with passionate supporters of an organization or brand.
Blue State Digital is a full-service agency, so we can oversee the entire life cycle of your advertising campaign, from planning and implementation to rapid response and optimization. At every step of the way, we comprehensively analyze results and provide strategic recommendations about user behavior, content development, and other areas that affect performance — and your bottom line.
Our Approach
Blue State Digital’s advertising campaigns deliver groundbreaking results in both the online and offline spheres. We focus intensely on online conversions, but our efforts regularly spark earned media stories, movement by legislators, interest from local communities, and other tangible offline results. Our advertising staff is fully integrated with Blue State Digital’s strategy team, which means that ads-driven acquisitions are funneled into aggressive cultivation programs that nurture authentic long-term relationships with your audience.
While every advertising program we create is unique, here’s an overview of our typical process:
- Development. At the start of every engagement, we work with the client to identify goals and then address them within the overall online and offline strategy. We analyze media trends, website analytics, relevant issues, the competitive landscape, and current online and offline assets, as well as the aims of key stakeholders. Once we’ve established the overall objectives, we develop a strategy that will accomplish them.
- Media Planning & Message Creation. After assessing your current assets and goals, we develop detailed media plans and message tracks. We also create ad copy, landing page combinations, and catchy designs to ensure that users’ expectations are being set and met. We can also collaborate with your existing media partners to craft an integrated paid marketing approach that complements your planned efforts on TV and radio and in print.
- Campaign Optimization & Reporting. Some of the biggest performance gains happen when optimizing live campaigns. We constantly test ad copy, targets, and landing pages in real time, and we use what we learn to boost performance dramatically. We also provide reports about campaign performance to key stakeholders and regularly discuss optimizations and next steps. We monitor results on a daily, and sometimes hourly, basis until we’ve developed the most persuasive messaging possible.
Many of our programs involve only parts of this process. Contact us now to find out how we can improve your advertising campaigns and help you achieve your goals.