Email is the single most important driver of grassroots action and fundraising, and it belongs at the heart of your online marketing campaign. Blue State Digital leads the field in developing successful email, text messaging, and outbound communications programs.
The key to BSD’s approach to email is authenticity. Real voices reach real people much more effectively than staid newsletters or glib marketing collateral do. Your email program should help you raise money, expand your donor base, share relevant news updates, drive people to community events, and spread awareness about your organization’s goals.
BSD’s award-winning email and outbound communications team will help you foster meaningful relationships with your subscribers, engaging them in a respectful, dynamic conversation about your cause, product, or fundraising goal.
Our Approach
Using our proven best practices, our experts produce messaging programs that build engaging narratives, make readers part of the conversation, and empower supporters to take action. Here’s an overview of how we do it:
- Development. We help our clients assess their organizational goals and internal resources and capitalize on key events and milestones — both offline and online — to create action-oriented email programs. Together, we help define a client’s voice, tone, and narrative over time to build relationships with supporters and move them up the ladder of engagement.
- Production. As a full-service agency, we can handle the loading of emails and the sending of text messages. We use a rigorous quality assurance system to ensure that no email goes out with a typo, formatting problem, or broken link. Our in-house design team is also available to produce creative for email templates and website landing pages.
- Testing & Analysis. Every email list is different. We’ll never simply assume that we know what will work best for you and your list. Our analysts create data-driven programs to optimize your program’s results, and then we segment your emails to ensure that each one is as authentic and meaningful as possible.
- Coordination. Email shouldn’t exist in a silo separated from the rest of your online and offline communications programs. BSD will coordinate your mass communications programs with your blog/website content, social media accounts, web video, and online advertising. We can also work with your direct mail, television, and telephone vendors and consultants to create coherent communications programs.
Many of our programs involve only parts of this process. Contact us now to find out how we can help you improve your online communications and engage your supporters more effectively.