Design

No matter how beautiful your website is, it won’t be successful if it can’t convert your visitors. Blue State Digital’s design team specializes in developing action-oriented websites that are visually compelling, user friendly, and highly effective at driving results.

We’re a full-service web shop with a staff large enough to conceive, design, and implement complex campaigns for sizable organizations, nonprofits, and companies. Yet we retain enough flexibility to quickly develop microsites for rapid-response campaigns, sometimes in a matter of days.

When users arrive at your site, their initial reaction should be a feeling, an emotion — a sense that they’ve entered a world that’s engaging, full of promise, and suffused with a sense of urgency. Ultimately, your site’s design must express your brand, communicate your mission, and foster interactions that excite your visitors and funnel them toward your priorities. This is what we do.

Our Approach

We draw upon our years of campaign experience, our proven analytics-informed approach, and our media expertise to deliver the best possible sites for our clients. Whether you’re looking to refine your current approach or head in a bold new strategic direction, Blue State Digital’s design team will collaborate with your staff to tailor a solution that best suits your needs.

Websites that are a jumble of competing priorities tend to fail. We’ll work with you to coordinate your multiple objectives into a cohesive online platform that supports all your aims. Here’s how we do it:

• Research & Planning. Extensive planning is crucial for developing a sturdy design framework. At the beginning of a project, we ask you to complete a detailed design survey, and we also arrange a stakeholder call so we can better understand your staff’s priorities. During this pre-visual phase, we also research your competitors, develop information structures and page schematics (or “wireframes”), and identify graphical inspirations that could inform your site design.
• Design Development. Once we’ve agreed on a concept and site structure, we begin the detailed work of developing look-and-feel studies and comps. We often present designs in two or three rounds, which gives you time to share them internally and then provide us with actionable feedback. When this iterative process is complete, we present you with final designs.
• Build & Launch. Once you’ve approved the final designs, we bring them to life. Depending on how you’d like to work, we’ll either cut, code, and launch your site from our offices or ship the final Photoshop files to your IT department for them to implement. In every case, we perform an exhaustive quality-assurance check to make certain the final site is up to our high standards for visual appearance, usability, and SEO. And when the site is live, we can perform careful testing to refine our approach even further.

Many of our engagements involve only parts of this process. Contact us now to find out how our design team can revitalize your brand and help you better engage your supporters.