At Blue State Digital, we believe that sound strategy begins with setting measurable goals for client performance. Tangible metrics such as website traffic, user actions, online donations, and email open rates are the factors that determine whether your digital campaigns are successful or unsuccessful.
Our team of experts will work with your organization to identify and define specific goals based on your past experience and desired outcomes. Once we’ve established these goals, we’ll closely track and analyze your online performance across a variety of goal-oriented metrics.
We’ll consistently focus on meeting your organization’s bottom line, driving you to success through your online initiatives. We’ll test, analyze, and optimize to ensure that you’re getting the maximum return on your online investment, whatever your goals may be.
Our Approach
We believe that data points the way toward the best possible campaigns. When we identify positive trends, we double down on our strategy; when we see less than optimal trends, we recommend and implement changes to deliver better results. Here’s an overview of how we work:
- Audit. We start by determining the status quo: How does each of your online campaigns contribute to your organizational goals? We also determine if the tracking technology you’re using is capable of meeting your needs (and is configured to do so).
- Goal Setting. Next, we set quantifiable and reachable goals based on your organization’s objectives. As early as possible, we identify the aspects of your campaign that are performing well — or underperforming.
- Analysis. Once goals are set and data is being collected, our team tirelessly analyzes the important aspects of your campaign to determine how to harness your audience’s energy. This might be a landing page, an email segment, or hundreds of other possibilities.
- Optimization. Once we’ve identified key problem areas, we test different solutions to see what works best. For example, if a landing page is not driving as much donation revenue as we anticipated, we’ll test two or three fresh versions of that landing page to learn which one drives more donations.
Many of our engagements involve only parts of this process. Contact us now to learn how our metrics-driven approach can transform your online program and boost your results.