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Blue State Digital in the News
Advertising Age: The Secret to Obama’s Success: Mixing Old Media With New
Joe Rospars, the man behind President Barack Obama's new-media effort during his election, said the campaign didn't win because it used the latest technology. Rather, its secret was a holistic approach -- one easily copied by regular marketers -- that integrated digital tools into the overall strategy.
Marketing Magazine: Blue State of affairs
Jascha Franklin-Hodge talks with Marketing’s Matt Semansky about how new media helped put Barack Obama in the White House and what the Republicans must do to catch up
The Huffington Post (Sam Graham-Felsen): Live from the G20 Summit: Another Blogger Breakthrough
Earlier this year, Huffington Post blogger Sam Stein was called on by President Obama at a press conference -- an historic first that signaled the rising influence of the blogosphere. Today, at the G20 Summit in London, blogger Richard Murphy was called on by Prime Minister Gordon Brown -- another historic breakthrough for the blogosphere. I caught up with Murphy right afterwards:
Crain's New York Business: 2009 40 Under 40 - Crain’s New York Business Rising Stars
Thomas Gensemer , 31: Blue State Digital, Managing partner. He helped Barack Obama raise more than $500 million online, and his clients include Sen. Ted Kennedy and New York mayoral hopeful William Thompson.
gazeta: wyborcza.pl: Mr Obama’s Thirteen Million Friends
For more than a decade, pundits have predicted that the Web would transform politics. [He] finally did it', wrote the prestigious US magazine Portfolio in a recent issue. And it did not mean Barack Obama, but a certain 27-year-old from Chicago, an ex-student of, among other things, Czech philology at Charles University in Prague, who was in charge of new media for Mr Obama's presidential campaign. His name is Joe Rospars and he is one of the world's most influential innovators in technology according to Portfolio, ranked right after the founders of Google and Steve Jobs of Apple.
Rolling Stone Magazine: The 100 People Who Are Changing America
66 | Joe Rospars Internet kingmaker helped Obama win; now putting democracy on Facebook
Men Style.com: THE MAVERICKS’ MAVERICKS
We've made our list of 2009's most influential iconoclasts. Here, they name mavericks—historical and contemporary—who have inspired them.
Marketing Mag: Obama’s online guru Mixxes it up at IAB conference
One of the keys to Barack Obama’s successful new media campaign last year was a website that spurred individuals to take action, says Jascha Franklin-Hodge .
PR Week: Blue State Digital outlines Obama campaign strategy
Thomas Gensemer, managing partner of Blue State Digital, spoke to an audience made up of Labour and Conservative MPs about how a variety of organisations could use the principles applied in Obama's presidential campaign to promote their own causes.
The AGE: Obama’s web strategist to advise Rudd
The man who galvanised scores of Barack Obama voters with an unprecedented online campaign is in Australia to advise the Rudd Government on how it engages the public and fights elections.