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Blue State Digital in the News
PR Week: Digital specialists emerge as power players in Washington
As digital firms gain greater influence over public affairs budgets, holding companies are identifying digital shops to both acquire and partner with in order to better control competition and provide stronger client service.
The Wall Street Journal: One Little Poetry Cafe, Thousands of Friends
When Ithaca College student Tracey Casseus was planning her long weekend in New York City recently, she checked a few websites and settled on a day of art exhibits at the Brooklyn Museum, where she saw two shows last Saturday for her $6 student admission. Her ticket included a free poetry slam at the museum, which was hosted in partnership with the Nuyorican Poets Cafe. She invited five friends on Facebook. "I put it on my [Facebook] wall," she said, "and three out of five of showed up."
Press release: WPP Digital acquires Blue State Digital, LLC
WPP (NASDAQ: WPPGY), the world’s largest communications services group, announces that it has agreed to acquire all the assets of privately held Blue State Digital, LLC (BSD) in the United States and the United Kingdom through WPP Digital, the digital investment and operating arm of WPP.
New Media Age: Arts bodies turn to digital media to generate public funding
Social media and eCRM look set to play a major role in the survival of arts organisations as they look to the public for financial support.
The Chronicle of Philanthropy: Is Your Web Site Ready for Year-End Appeals? There’s an App for That
As many nonprofit organizations step up their fund-raising efforts during the last two months of the year, it would behoove them to know whether their Web sites actually make it easy for people to find information and make a gift. Now Blue State Digital, a technology consulting firm, is offering charities a free Web application to help them evaluate how well their sites will fare in year-end fund raising.
The Chronicle of Philanthropy: What Nonprofit Fundraisers Can Learn from Political Campaigns
Thomas Gensemer joins The Chronicle of Philanthropy for a live discussion. After President Obama's 2008 election campaign raised more than $500-million online and recruited 13 million supporters, it created a new approach to fund raising and activism. What can charities learn from the Obama campaign and other online political efforts? And what new strategies are political campaigns using to raise money and generate publicity this year?
The Hill/Hillicon Valley: Obama’s new media director: Online efforts during midterms lackluster
A lack of original ideas has characterized the online efforts of many midterm campaigns, Joe Rospars writes in an essay released this week.
TechPresident: Rospars Laments Passion’s Absence
When it comes to the innovation use of digital tools, why has the 2010 election cycle been, frankly, a little dull? It comes down, writes Obama '08 new media director Joe Rospars, to a lack of passion.
PRWeek: Political campaigns should keep blasts in the past when forming digital tactics
BSD's Joe Rospars writes, "Spending on online political campaigning hit its high water mark in 2008's presidential race. Without a massive national campaign until 2012, candidates and organizations competing in the midterm elections have had to adapt new media tools and opportunities to smaller scales.Those efforts at adaptation have faced many of the same pitfalls marketers of all kinds have had when trying to sort out what to do with the Internet and social media."
Fundraising Success: 3 Common Online Fundraising Mistakes (and How to Avoid Them)
Ten years ago, online communications were more of a luxury than a priority for fundraisers. Not anymore. In the past decade, online fundraising has become a vital necessity as society continues to become ever more reliant on digital technologies. While online is now a staple of every organization, there are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. And Gensemer would know.