Press Room
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Blue State Digital in the News
Channel 4 News: Facebook beats Google to become top US site
Founding partner of Blue State Digital, Joe Rospars, gives his views on Facebook and other social media platforms and the transformation of how people use the Internet.
Channel 4 News: Election 2010: web lessons from Obama
While it may seem British politicians were initially slow to harness the power of the internet, there is no doubt they are now hungry to spread their message online. Barack Obama's 2008 US presidential campaign is widely held as the blueprint for this new chapter because it opened up the possibilities of political canvassing. So what went so right?
Politics Magazine: Organizing For Hope Not Hate
Dan Thain and Matthew McGregor, of Blue State Digital, give an insider view of the anti-BNP Hope Not Hate campaign and how they built a grassroots community based campaign almost entirely online.
BBC News: Digital Giants: Joe Rospars
What will be the next big thing online? And how will it change our lives? In the Digital Giants series, the digital world's top thinkers share their visions of the future with the BBC. Joe Rospars, director of digital strategy for Barack Obama's presidential campaign and founding partner of Blue State Digital, speaks about the new age of online campaigning and the implications this will have for the political spin doctor.
Sports Business Journal: Teamusa.org Traffic Soaring Compared To Beijing Games
Web traffic at teamusa.org has soared by 84 percent and page views have jumped by 58 percent compared with the same period during the Beijing Games, according to Lauren Pasquale, U.S. Olympic Committee director of new media.
Reuters UK: The 2010 general election and new media
Matthew McGregor, Director of Blue State Digital’s London office, expresses his opinions on the upcoming 2010 UK general election and the use of new media.
BBC Radio 4 - The Media Show: Interview with Steve Hewlett
Thomas Gensemer, of Blue State Digital, gives his views on how social media helped Barack Obama's presidential campaign and how that experience might be used in the next UK general election. Blue State Digital has been credited with helping the campaign to raise over 500 million dollars and mobilise over ten million activists.
Listen to the interview:
The Observer: How the 2010 election will be won by blogs and tweets
The rise of social networking sites such as Facebook on the internet has caused an enormous change in politics.
NetImperative: Electing a President – with digital media
From inside the Obama campaign, Thomas Gensemer talks with Danny Meadows-Klue about the central role email and social media played in the US Presidential Election, making it a case study in political campaigning.
Wall Street Journal: Vogue Sees Web Lessons in Obama’s Campaign
The Web consulting firm Blue State Digital helped the Obama campaign raise some $500 million online, catapulting a relative political novice into the Oval Office. Its next challenge: Help fashion bible Vogue magazine cash in on its far-reaching influence at a time when advertising dollars are bleeding out of print.
Client Spotlight
my.barackobama.com
Then-Senator Barack Obama retained BSD to manage the online fundraising, constituency-building, issue advocacy, and peer-to-peer online networking aspects of his 2008 Presidential primary campaign. Critically important to President Obama's victory in November 2008 was his campaign's use of the BSD Online Tools Suite. The campaign utilized BSD's tools to mobilize over 3 million individual donors to contribute over $500 million online, to motivate over 2 million social networking participants, and to create and promote more than 200,000 offline events across the country. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”