Advocacy Tools
Use BSD's online advocacy tools to mobilize your supporters in the service of change.
If you're pursuing issue or policy goals, the BSD advocacy tools should be part of your arsenal. We've helped dozens of organizations influence policy by putting their constituents to work. When your constituents participate -- write their legislators, reach out to news editors and opinion leaders, sign petitions -- you get results.
Drive legislative and community outreach to Congress, the states, and local officials
With BSD's outreach tools, put your supporters to work for or against legislative issues, by helping them generate letters and phone calls to members of Congress, state legislators, executive branch officials, or other target groups. Our tools let you choose eligible constituents and constituent groups, identify and prioritize targets, suggest letter text and phone call scripts, deliver letter content by email or fax, and track and monitor the results. You can promote your outreach campaigns with integrated custom Web pages, outbound email, and more.
Use petitions to identify your most fervent supporters -- and to spread the word virally
Create and manage petition campaigns that help you identify your most committed activists, channel their energy, and lead to viral activity and more signups. Petition content and look and feel are fully controllable, and signups are archived and tagged in your customer database so you can quickly build a supporter file around a particular issue of concern. And with "tell-a-friend" functionality, word of your petition campaign can spread around the world at Internet speed.
Speak out to newspapers, opinion leaders, and the public
Use BSD's Speak Out tools to get your thoughts into the ears of news editors and opinion leaders, in the real voices of your members and supporters. Use our national media list or your own. Provide talking points and sample text, to help make sure your constituents' messages are targeted and focused. And keep track of communications so you can ensure broad coverage and follow up where appropriate.
Client Spotlight
my.barackobama.com
Then-Senator Barack Obama retained BSD to manage the online fundraising, constituency-building, issue advocacy, and peer-to-peer online networking aspects of his 2008 Presidential primary campaign. Critically important to President Obama's victory in November 2008 was his campaign's use of the BSD Online Tools Suite. The campaign utilized BSD's tools to mobilize over 3 million individual donors to contribute over $500 million online, to motivate over 2 million social networking participants, and to create and promote more than 200,000 offline events across the country. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”