Advertising

BSD Approach

BSD has the unique ability to create and maintain the entire life-cycle of every advertising campaign in-house. This includes ad design, keyword generation, ad copy, optimization and trend analysis, reporting and strategy. In essence, new ads may be created immediately to allow for rapid optimization.

Before campaigns are created, in-depth research is performed to ensure that appropriate advertising channels are chosen for your campaign. BSD walks every client through each step so that all objectives are clearly identified and appropriate expectations may be set. Services include:

Pay-Per-Click (PPC)

BSD specializes in both awareness and conversion (ROI) based campaigns. Pay-per-click is an auction based advertising medium where advertisers bid on search terms within search engines i.e., Google, Yahoo! and MSN. Advertisers benefit by only paying when a user clicks on an ad and visits the advertiser’s site. Further, a pay-per-click campaign optimized correctly will result in lower costs per click. On average, BSD has lowered cost-per-click by 45% for pay-per-click clients, resulting in more clicks to advertiser sites for less cost.

Search Engine Optimization (SEO)

SEO or natural and algorithmic search optimization requires in-depth knowledge of search engines, marketing behavior and competitive analysis. BSD focuses optimization efforts on the top five search engines which includes, Google, Yahoo!, MSN, Ask and AOL.

BSD performs architectural analysis on client sites to ensure that content is being read appropriately by search engines. During this process, BSD ensures that content can be crawled and indexed by search engines. BSD also offers comprehensive outreach programs to build awareness for sites and create a pathway for in-bound links. With the advent of user-generated content have come new link building strategies. BSD analyzes a plethora of social media sites, directories, and video and photo sites to identify key opportunities to increase site traffic.

Additional services include SEO copywriting and competitive analysis.

Banner Advertising

BSD provides custom solutions for each advertising campaign. Before campaigns are launched, BSD identifies target audiences and creates comprehensive media plans which provide flight times, expected results and budget allocation. BSD’s designers create high-quality creative with multiple ad variations, which may contain different graphical elements or ad copy. BSD works so that each campaign performs to its full potential.

Our advertising team specializes in the deployment of a wide variety of campaigns that include behavioral targeting, re-messaging, social networking, blog advertising and direct response.

Reporting & Analysis

BSD provides comprehensive reporting and analysis of results. Beyond typical post-campaign reporting BSD also offers insight into how campaigns are performing while they are running. This ensures that advertising spend is being fully utilized throughout the duration of the campaign and also aligns appropriate expectations. BSD also works to ensure that you understand all metrics, reporting and analysis as data becomes available.

For technology and strategy clients, BSD is able to offer a holistic view into how advertising campaigns perform in comparison to other traffic sources. This type of analysis also allows for advanced strategic output in terms of site messaging, conversion funnels and site architecture.

For further inquiries, please contact advertising@bluestatedigital.com

What We Do

Client Spotlight

Speed Matters

For the Communications Workers of America (CWA), BSD developed and implemented "Speed Matters", a comprehensive constituency-building media campaign around the issue of telecommunications equity. In a matter of months, BSD's program generated an email list of almost 100,000, and built CWA into a thought leader on this issue, enhancing the organization's credibility with legislators, opinion leaders, and the press. Full Case Study »

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