Blue State Digital Webinar: Growing your base - How paid media powers digital engagement
When it comes to promoting a campaign, cause or company sometimes an email list, Facebook page or Twitter account just isn't enough. Paid media can play a critical role in supporting your other digital communication channels as part of a holistic online program. Whether it's through Google AdWords or Facebook ads, smart online advertising can grow your list, raise you money and support your brand.
In this webinar, BSD's Media Director, John Simpson provides an overview of the best use of core media tools such as search and display advertising, Facebook, Twitter and video with a eye on the best tactics non-profits, advocacy groups and other like-minded organizations can employ.
Speaker:
John Simpson, BSD Media Director
This webinar was held on December 8, 2011.
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