Let’s start a movement to prevent teen suicide.
Dan Savage didn't necessarily set out to start a national movement against anti-LGBT bullying. After a series of teens committed suicide, he just wanted to get a message out. So he sat down with his partner and recorded a video.
"However bad it is now, it gets better," he said. "And it can get great, and it can get awesome. Your life can be amazing. But you have to tough this period of it out. And you have to live your life so that you're around for it to get amazing."
It went, for lack of a better word, viral. Response videos began to pour in, hundreds at a time, with people telling their stories.
Dan realized he'd touched on something bigger—and needed help to build an infrastructure capable of funneling the response for the greatest impact.
Over the course of just a few days, we worked with Dan to create a site to house and organize It Gets Better videos, make it easy for people to add their own, and encourage people to take a pledge to speak out against bullying.
In the two months following Dan and Terry’s initial video, tens of thousands of people signed on to say "It gets better," more than 5,000 videos were uploaded to the It Gets Better channel, and ItGetsBetter.org and the YouTube channel were viewed 16 million times. Video contributors ranged from President Obama and Hillary Clinton to Tim Gunn and Adam Lambert.
videos uploaded to the It Gets Better channel in 2 months
people within two months signed on to say "It gets better"
views on ItGetsBetter.org and the YouTube channel