Watch: The official live launch event of Lady Gaga’s Born This Way Foundation

Feb 28, 2012

Big news from one of our new clients: The official launch event for the Born This Way Foundation will be live-streamed on the organization’s brand new, Blue State Digital designed and powered website tomorrow at 4:00pm EST.

Big news from one of our new clients: The official launch event for the Born This Way Foundation will be live-streamed on the organization’s brand new, Blue State Digital designed and powered website tomorrow at 4:00pm EST.

Founded by Lady Gaga and her mother Cynthia Germanotta in 2011, Born This Way Foundation seeks to foster a more accepting society, where differences are embraced and individuality is celebrated. Through the organization’s pillars of safety, skills, and opportunity, Born This Way Foundation will create a youth-powered movement to build a braver and kinder world. 

The launch event will be streamed live from Harvard University’s Sanders Theatre. Lady Gaga and Cynthia will appear alongside special guests Oprah Winfrey, Deepak Chopra, U.S. Secretary of Health and Human Services Kathleen Sebelius, and Professor Jesse Climenko to formally unveil the organization. 

We are thrilled to provide Born This Way Foundation with strategic planning and communications strategy, as well as design and production support. Make sure you watch the Born This Way Foundation launch event live stream tomorrow at 4:00pm EST!