Quick Donate, A Campaign Success

Nov 21, 2012

Josh Green from Bloomberg Businessweek highlights the impact Quick Donate, a BSD Tools feature, had on Barack Obama's campaign reaching their groundbreaking fundraising goals

Josh Green from Bloomberg Businessweek highlights the impact Quick Donate, a BSD Tools feature, had on Barack Obama's campaign reaching their groundbreaking fundraising goals:  

 

More often, the campaign developed its own methods. Last year the tech team noticed that while a quarter of the clicks on its fundraising e-mails were from mobile devices, only a handful yielded donations—a common problem for political campaigns. That led to a pair of innovations: a redesign that allowed the website to render easily on any screen and a “quick-donate” program that stored financial information so repeat givers could pay with a single click.

This became hugely profitable. According to data shared exclusively with Bloomberg Businessweek, “one-click” donors gave four times as often—and three times as much money—as those solicited the traditional way. The 1.5 million one-click donors gave $115 million, or about $75 million more than tests indicated they would have otherwise. Many of the donations came via phone. “We’d send texts saying ‘Reply back with a number and that’s how much we’ll charge your saved account,’ ” says [Obama for America's Digital Director] Teddy Goff. “We had people giving $1,000 via text.”

 

Read the full article here.