Joe Rospars, Chief Digital Strategist for Obama for America and one of BSD's founding partners, sat down with Chuck Todd on The Daily Rundown today.
We've all heard the numbers coming out of the campaign by now: The campaign raised more than $500 million in online donations, the Facebook page went from 19 million likes to 45 million, and the number of Twitter followers tripled to 23 million. Joe Rospars, Chief Digital Strategist for Obama for America and one of BSD's founding partners, sat down with Chuck Todd on The Daily Rundown today to discuss the meaning of those numbers.
Todd: How do you make the case that this isn't unique to Obama? That somehow what you have done can be transferred and done for other candidates, other political parties, frankly, other entities, policy fights, etc.?
Rospars: I don't think it can necessarily be transferred and say, "Ok, lets check the box and move on." I think the effort can be replicated. And so, what it boils down to is the head of an organization whether that's a candidate or executive director of a nonprofit or a CEO at a brand needs to decide that they're going to have a meaningful relationship with the people who are most important them - supporters, people they are trying to reach and in our case, voters, to invest in that relationship technologically but ideologically, to make sure you are spending the time and hearing what people are saying back to you, and valuing their time and participation.