BSD Adds 16 Obama Campaign Veterans To Roster

Mar 27, 2013

BSD announced today that 16 digital strategists and technologists from the Obama 2012 team—responsible for the most groundbreaking digital campaign in history—will be joining the company to provide battle-tested techniques to BSD's roster of political, non-profit, and corporate clients.

March 27, 2013 - BSD announced today that 16 digital strategists and technologists from the Obama 2012 team—responsible for the most groundbreaking digital campaign in history—will be joining the company to provide battle-tested techniques to BSD's roster of political, non-profit, and corporate clients.

To lead the expanding team, BSD has appointed Joe Rospars, agency co-founder and chief digital strategist for President Obama, to the newly created role of chief executive officer.

Matthew McGregor, who directed digital rapid response operations for the Obama campaign, and Stephen Muller, the campaign’s head of digital video, both will be taking on leadership roles within the agency, with McGregor serving as BSD’s new Political Director and Muller overseeing key engagements in the nonprofit and brand sectors as Associate Vice President, Strategy. The campaign’s national social media director, Laura Olin, returns to BSD as Senior Advisor. New arrival Dave Sebag, the Obama campaign’s Director of Digital Products, will manage the development of new technology focused on innovation in mobile and social media.

Others returning from full-time service on the campaign or joining BSD for the first time include Gillea Allison, Tom Bucchere, Yahel Carmon, Lizzy Chan, Steve Jacobs, Danielle Kantor, Agnes Mazur, Lauren Parks, Mika Rothman, Jack Steadman and Drew Tipson.

The 2012 team raised $690 million online and helped a record-breaking number of Americans become a part of the political process through mobile, social media, and the web.

As Joe told the Financial Times: “It’s a prerogative and priority to be the keepers of the flame of that approach, to refine it and scale it with new insights and in new places. We are continuing to refine our craft, our organization and our skills sets."

In his new role as CEO, Rospars will have oversight of BSD’s engagements with clients including Google, Ford Motor Company, the Green Bay Packers, the Metropolitan Museum of Art, Freedom to Marry, Lady Gaga’s Born This Way Foundation, Partners in Health, the NAACP and several local, state, national and international political campaigns. He'll work closely with Founding Partner and Chief Technology Officer Jascha Franklin-Hodge to continue to develop the company’s proprietary technology platform, the BSD Tools, and its award-winning Quick Donate feature, which processed more than $100 million in individual contributions for Obama 2012.

Said Jascha: “Our vision for BSD from the beginning was ambitious, but we knew we would be successful with any type of organization looking to create change and engage deeply with a constituency."

Read the rest of the Financial Times piece about today's developments at FT.com.