5 Lessons About Data From The Obama Campaign

Apr 11, 2013

Blue State's Joe Rospars: "There’s a tendency with big data to say, ‘Mmm… I just want more data.’ But basically everyone already has too much data and the question is how to use it and integrate it within your organization."

Smart data > big data

Is smart data better than big data? The upshot of what Blue State CEO Joe Rospars told Fast Company: Yep.

"There’s a tendency with big data to say, ‘Mmm… I just want more data.’ But basically everyone already has too much data and the question is how to use it and integrate it within your organization. It’s about using it intelligently in terms of structuring your conversations with people around the best data you have."

Read more of Joe's five lessons from the Obama campaign over at Fast Company.