Applying Lessons From The Campaign

Feb 14, 2013

In a recent interview with AdWeek, Obama’s former chief digital strategist and our Creative Director Joe Rospars discusses BSD life after the election - and how we’re applying lessons from the campaign to our brand clients.

A member of the BSD family and former Obama campaign staffer recently reflected on her most memorable moment from the 2012 re-election campaign saying, "The best day on the campaign was November 7, 2012. The day after e-day."

If you are one of the nine million people who have viewed this video, you might recall that November 7, 2012 was the day an emotional President Obama visited campaign headquarters in Chicago and said a very moving “thank you” to the staff and volunteers. The BSDers who were there in-person will remember it as the day the president hugged them - in fact, he hugged everyone at headquarters, and said a personal “thanks” to each of them for their hard work. 

So, besides a victory party, some much-needed rest, and a well-deserved day off, what happened next for those BSDers - and what's happening at Blue State Digital?

In a recent interview with AdWeek, Obama’s former chief digital strategist and our Creative Director Joe Rospars discusses BSD life after the election - and how we’re applying lessons from the campaign to our brand clients.

You might be surprised to learn that Barack Obama, the Green Bay Packers, and Lady Gaga have quite a bit in common:

AdWeek: How're you keeping busy now that the election is over?

Rospars: We’re focused on applying the lessons from the campaign—strategically, organizationally and otherwise. We work with nonprofits, charitable organizations, institutions like museums, alumni associations for universities and brands to help them develop a deeper relationship with the people who are most important to them. That’s your brand enthusiasts, your donors and volunteers. So when you look at the Obama campaign or our program with the Green Bay Packers, organizing Packers fans who don’t live in Green Bay, or working with the Born This Way Foundation of Lady Gaga, the work is very similar.

Read the full AdWeek interview.