5 Tips From The Obama Campaign On Engaging Sports Fans

Aug 27, 2013

Blue State CEO Joe Rospars explains the importance of turning the sports fan into the star of the game in this Forbes article.

It’s not difficult to see the commonalities between sports and politics - competition, teamwork, play-to-win strategies.  But what’s often overlooked are the similarities between a sports fan and a voter.  In an article on Forbes, this diehard Mets fan and Obama digital strategist explains how a sports team can benefit from applying lessons from the campaign to mobilize their fans. Joe writes:

On a political campaign you don’t bluntly divide people between supporters and non-supporters and call it a day — similarly, you can’t organize your sales and marketing for your team along the lines of season ticket holders and everyone else. People’s attitudes toward a candidate, or a team, exist on a continuum of support between apathy and passion. Understanding behavior along that spectrum, and optimizing your interactions with someone with that in mind, drives results.

Read more tips from Joe over at Forbes.