Job: Digital Media Planner
Blue State Digital (BSD), a strategic consulting and digital marketing firm, is seeking a Digital Media Planner to join our Media team. As a media planner, you'll be charged with owning and managing media strategy and campaign execution across our client base -- ranging from non-profits to political clients to museums to major brands (and everything in-between). You can check out all the key responsibilities and qualifications further below, but you'll know you're the right candidate for the job if you:
- care about making a difference in the world.
- are passionate - about something other than just getting a paycheck.
- are obsessed with trends -- digital, cultural or otherwise.
- have an opinion, and know how to negotiate, persuade and influence.
- did equally well in Math and Creative Writing.
- have worked with clients across multiple industries.
- can pull a pivot table in Excel.
- can get a campaign up and running on Google and Facebook in a few hours.
- know what a CPM, an RFP, an IO and DART are.
Key Responsibilities
- Develop media strategies and plans for clients based on their campaign goals
- Research industry and target trends for company and client application
- Set up, manage, track, optimize and report on media campaigns across multiple platforms (Google, Facebook, Display, Video etc.) for multiple clients
- Manage client relationships, including presentations and on-going meetings
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Work collaboratively with other teams at Blue State Digital (design, production, client management) to develop campaign strategies, creative ideas and innovation opportunities
Required Qualifications
• BA / BS Degree
• Minimum of 3 years experience in digital media (with applied experience in planning and buying)
• Familiarity with online platforms, including Google AdWords, Facebook, DART, Atlas
• Proficiency in Microsoft Excel, Word and Powerpoint
• Self-motivated, goal oriented and thrive in a fast paced environment
• Impeccable ethical standards and professional presence
• Excellent organizational and communication skills
This position is open to candidates in New York or Washington, DC.
Compensation
Salary will be commensurate with experience and qualifications. Blue State Digital offers a competitive benefits plan. BSD is an equal opportunity employer.
About Blue State Digital
Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. Since its founding in 2004, BSD has helped hundreds of organizations transform their relationships with the people that matter most to them and has made it easier for millions of individuals to engage with those organizations and take real action.
How to Apply
Applications will be accepted until the job is filled. Please send a cover letter, resume, list of references and any salary requirements to strategy_jobs@bluestatedigital.com and include "Digital Media Planner" in the "Subject" line. Lastly, please attach a PDF with your responses to the following three questions:
1. It's December 3rd, 2010 and stories about a devastating fire in Israel have just hit the news cycle. Your client wants to run a media campaign to generate donations for emergency relief. How would you approach this challenge? Your answer should address which media partners you would use, who you would you target (and how), and the general messaging focus.
2. Blue State Digital is a full-service digital agency, with robust email, social media, content, and design teams. What role do you think media should play in the context of a holistic digital strategy? Speak to the interplay of paid, earned and owned media channels in your response.
3. Tell us about something you are passionate about and why.