Our Services

Strategic Consulting & Program Development

We strive to understand a company’s, organization’s, or institution’s goals and overarching vision from the inside out. Working closely with your organization and key agency partners, Blue State Digital can develop comprehensive online engagement strategies – everything from dynamic outbound email programs to broad-based, coordinated social media outreach. While the components of an engagement vary from organization to organization, our goals remain the same – to help convert passive opt-ins to active supporters, in a way that promotes genuine, organic community growth and drives real results.

Email-Based Fundraising and Engagement

Blue State Digital leads the field in developing and implementing successful email marketing strategies. Email is the single most important driver of grassroots action, and it belongs at the heart of your online marketing campaign. BSD’s award-winning email team aims to create meaningful relationships with your email subscribers, engaging them in a respectful, dynamic conversation about your cause, product, or fundraising goal. The key to BSD’s approach to email is authenticity – real voices will reach real people much more effectively than staid newsletters or glib marketing collateral. Your email list should be used to spread awareness about your organization’s goals, to share relevant news updates, to raise money and expand your donor base, or to drive people to community events.

Content Strategy & Development

Whatever your organization and whatever your goals, it is content -- ideally authentic, varied, in multiple voices, via multiple channels, and frequently refreshed -- that will determine the success or failure of your online program. Blue State Digital’s content experts will help you build a custom plan that addresses all of your content needs, from messaging, site architecture, and visual presentation to blog strategy, ongoing features, and content loading — even including recommendations on staffing and workflow.

Design & Branding

Whether you are looking to grow your email list, expand your donor base, or promote your product in meaningful ways, your website should catalyze the specific actions that support your goals. Our design and production specialists work together to make it easier for your constituents to navigate and use your website, to opt in to your email program and other ongoing campaigns, and to take the actions (like giving money and sharing links with others) that pay off for your program. Where needed, our designers and strategists also provide support in areas such as brand and message development, visual identity, and iconography.

Public Relations & Social Media Outreach

More and more, your online efforts have the potential to influence and enhance your existing offline programming in meaningful ways. Our job is to help you identify and optimize those opportunities by developing PR and communications strategies in coordination with your online engagements.

We'll work with you to position each engagement within the context of your overall organizational goals. We’ll also craft compelling messaging on your behalf that effectively communicates the value of your online offering to a wide array of audiences across multiple platforms, outlets, and beats. We complement our traditional public relations expertise with comprehensive blog outreach that is often critical for disseminating content, building your email list, and recruiting supporters to participate in offline events.

Social networking websites like Facebook and Twitter are often useful tools for online activism, with millions of new members joining every day. So often, in fact, that many compelling causes, campaigns, and consumer brands are lost in a medium that is millions of miles wide and only one inch deep. BSD’s proven social media strategies will help you build strong relationships with your audience through social media channels that will compel your supporters to perpetuate your mission and dialogue. Your social networking fans and followers can amplify your movement’s voice, raise awareness about your organization’s goals, and push your cause to the next level.

Online Advertising & Search Engine Optimization

Blue State Digital’s approach to online advertising is entirely ROI-driven. We see online ads as not merely a branding or messaging tool, but an investment that can generate immediate, concrete returns for an organization. Targeted text-based and banner Google Ads based on specific key search terms can drive traffic to your website, build your email list, and drive donations and offline actions. BSD can implement SEO strategies that will increase your Google page rank for both your homepage and specific action-oriented pages on your site, so that people searching for your content online will never have a problem finding it.

Video and Motion Graphics

Blue State Digital's video team creates professional online video assets that can help you spread your message, inspire your supporters, and drive actions on your website. Our team specializes in authentic short- and medium-form videos, some documentary-style and some motion-graphics-intensive, that go beyond the strictures of traditional thirty- or sixty-second TV advertising. In our videos, we aim to tell your supporters’ authentic stories in their own words, in ways that create a sense of recognition and obligation in your viewers and that mobilize them to act.

In addition to video development, our video team provides consulting services to organizations with existing video capacity, supplying excess capacity, auditing online video programs for effectiveness, and optimizing sites and channels (e.g., on YouTube) for discoverability and usability. Whether distributing videos via email, social networks, or cable television, BSD's video team works closely with our analytics team to ensure measurable ROI on video deployment, so that your videos drive online and offline actions no matter where they're seen.

Analytics & Optimization

At Blue State Digital, we believe that sound strategy begins with setting measurable goals for client performance. Tangible metrics, from website traffic, to list growth, to email click-through rate, to actions and donations made online, are an essential part of your online presence. Once we have identified and defined your specific goals, BSD’s analytics team will closely track and analyze your online performance across a variety of metrics. Where we identify positive trends, we will double down on our strategy; where we see less than optimal trends, we will recommend and implement changes to deliver better results.

We're obsessive about applying the scientific method to every aspect of our strategy – from the color of donate buttons, to the layout of tell-a-friend pages, to email subject lines. We'll never make assumptions without running rigorous tests. By setting measurable.