Our Clients

Whether you are an advocacy group trying to build momentum for your cause, a champion of a legislative agenda, or a candidate running for office, a top-notch digital strategy is no longer optional—it is essential.

Blue State Digital’s proven strategy entrusts your success to your most impassioned and loyal advocates. The BSD Online Tools will help you mobilize supporters to affiliate, donate, and take action – online and off – on behalf of your campaign. Respecting and empowering ordinary people isn’t just the right thing to do – it’s the way to win.

In a crowded market, how will your organization stand out among all the competing campaigns and cause-related messages? How will your email campaign resonate with your constituents? Blue State Digital helps NGOs, charities, and international relief organizations grow strong communities, mobilize activists and donors, and build awareness for their efforts. Whether the challenge is making the transition from relying on direct mail to focusing on online giving, or whether it’s finding ways to supplement offline events with meaningful online activities, BSD will help you identify and optimize your organization’s most important assets to mobilize your constituents. We'll define your online image, offerings, and services in a way that resonates with your targeted audiences and rings true to the public. As importantly, we'll ensure that those who are ready to express their support have clear and rewarding online ways to do so.

An endorsement from a friend, a family member, or an eloquent but otherwise ordinary stranger can carry far more weight with most consumers than a TV ad or billboard ever could. Whether you're looking to mobilize fans around a sports team, deepen subscriber relationships for a magazine, or build an entirely new audience for a film, book, or new consumer product, Blue State Digital can help.

Emphasizing the importance of authentic content and messaging, maintaining transparency, and identifying opportunities for access and interactivity, BSD helps businesses build brand loyalty, respond more effectively to customers, and empower ordinary people to become evangelists within their own circles and communities.

An informed, mobilized membership requires more than a monthly newsletter and an annual meeting. It requires regular reminders of shared values, a clearly defined membership benefit, and the opportunity to engage with fellow members around shared interests.

With practical experience working with a wide variety of membership organizations, trade associations, and labor unions around the world, Blue State Digital can help you influence the conversation about the issues that matter most to your organization and to your members. We can also help you build and manage a portfolio of member benefits that will reduce churn, and authentic collective engagement programs to maintain a sense of relevance.

An empowered member, donor, or alumni base is every institution’s greatest marketing asset. Energized supporters at all levels – including both low-level supporters (like recent graduates and occasional museum attendees) and more active supporters (like frequent givers, series subscribers, etc.) -- are the pool that fuels membership growth, email list acquisition, donor base expansion, and institutional advocacy. If you run a strong program, people upgrade themselves over time -- and they recruit their friends to support an institution they love. Blue State Digital will help you identify and harness your current institutional assets to optimize your engagement with your most loyal supporters and empower them to spread your mission to achieve your goals. Many organizations do a good job with high-dollar constituents who are already heavily committed, but don't cultivate newer, younger, or more tentative supporters as effectively as they should. BSD’s approach helps mitigate this problem, by investing heavily in these "future evangelists" at critical points in their journey of support.