Murali
Murali oversees much of BSD's design and creative work. He draws on over seven years of experience in Web-related ventures at firms including Mobilestop.com, Strax and Inecta.
Prior to joining BSD, Murali was a producer/composer at Audacity Recording, where he developed original music for television and radio. He also worked as a program associate at M+R Strategic Services. At M+R, he analyzed the efficacy of Internet campaigns for clients such as Tobacco-Free Kids and Oxfam America and helped develop optimization strategies.
Murali holds a B.A. in music composition from New York University. He is a published composer and a competitive cyclist.
Blog posts by Murali:
- September 12, 2008 - Where should I vote?
- July 25, 2008 - Where’s Wal-Mart?
Client Spotlight
my.barackobama.com
Then-Senator Barack Obama retained BSD to manage the online fundraising, constituency-building, issue advocacy, and peer-to-peer online networking aspects of his 2008 Presidential primary campaign. Critically important to President Obama's victory in November 2008 was his campaign's use of the BSD Online Tools Suite. The campaign utilized BSD's tools to mobilize over 3 million individual donors to contribute over $500 million online, to motivate over 2 million social networking participants, and to create and promote more than 200,000 offline events across the country. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”