Casey Klurfeld
With a decade of experience in public relations, lobbying and business development, Casey directs the company's PR and media relations efforts and provides communications support for BSD engagements. Based in New York, she also plays an active role in business development efforts, with a focus on developing strategic partnerships for the company.
Prior to joining Blue State Digital, Casey was Vice President in the New York office of Freud Communications, a London-based PR and communications firm. While at Freud, she directed strategy development, positioning/messaging, campaign execution and crisis communications for a variety of high-profile corporate and non-profit clients.
Casey served in a marketing and business development role at the Advisory Board Company, a Washington, D.C.-based healthcare consulting and best practices firm. For several years, she was a government affairs consultant with the Downey McGrath Group, a bi-partisan firm, and also worked in the Los Angeles office of CarryOn Communications, a consumer PR firm. Casey has political campaign experience as well, working as a field advance coordinator in Pennsylvania for Kerry-Edwards '04 and as a campaign coordinator for Rep. Maurice Hinchey's '98 successful re-election campaign.
Casey holds a B.A. in American Studies from Cornell University. She resides in New York with her husband, Jason, and son, Bennett.
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Client Spotlight
Speed Matters
For the Communications Workers of America (CWA), BSD developed and implemented "Speed Matters", a comprehensive constituency-building media campaign around the issue of telecommunications equity. In a matter of months, BSD's program generated an email list of almost 100,000, and built CWA into a thought leader on this issue, enhancing the organization's credibility with legislators, opinion leaders, and the press. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”