While a well-executed display campaign can be a very effective tactic in driving awareness and traffic, the core measures of site engagement — page views, time on site, bounce rate, etc. — typically favor search campaigns. But what happens when you want someone to watch a video?... more
Now that Facebook uses iFrames, organizations can embed dynamic content, including email signup fields, directly into their Facebook Pages. The general assumption within the social media world is that Facebook users don’t like to be routed away from Facebook.... more
Whether you’re running a rigorous search engine optimization program or just getting lucky, a significant portion of your new site visitors will find their way to you via Google. Great, right? Maybe.... more
It's not often that an online engagement campaign moves from the Internet to the world of traditional publishing. But the It Gets Better Project has been no ordinary campaign.... more
Five Blue State Digital programs were awarded Pollies at the American Association of Political Consultants (AAPC) annual conference this past weekend.... more
Attend a conference these days and you’re likely to find a bigger conversation about the keynote speaker online than in the lobby. And I’m not just talking about SXSW or a techie expo.... more
YouTube’s call-to-action overlay, a feature found on both their Nonprofit program and Promoted Videos, is great at driving site traffic. But it's not enough. You can get even more site traffic by adding a link to your video's description.... more
Just as a website needs traffic to be successful, an organization's Facebook Page needs people to "Like" it. Here's some tried and true ways to grow your community. ... more
As the country has been following the events in Wisconsin, local people are protesting Gov. Scott Walker's radical attacks on unions and middle class families. BSD's Matthew McGregor, who worked with unions before joining our team, is volunteering on the ground there. He wrote the following post for the Trade Union Congress' Stronger Unions blog in the UK.... more
It's a question many organizations grapple with: How do you ensure your blog is worth the time it takes your staff to produce it? For a nonprofit, especially one without a team of writers and researchers at the ready, the value question becomes even trickier. But, by investing a little energy into planning and nailing down some strategic goals for your blog, there are ways to transform it into one of your most valuable digital assets.... more
