At 29,864 followers and counting, Blue State Digital’s social media director, Ryan Davis, is more influential in the Twitterverse than many household brands. How’d he do it? Find out by viewing his webinar, “Social Media That Works”.... more
From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.... more
If you’re doing three jobs at once, in an environment where there’s never any extra money lying around, and have a board of directors (or a major donor, city council, etc.) breathing down your neck — sound familiar? — you don’t want a bunch of platitudes about the “next generation” and the “new normal.” You want someone to tell you the dozen or so things you need to know, and the half-dozen or so things you should try to do this month or this quarter.... more
The average Facebook user spends just under one full day a month browsing the world's top social network. That's a huge opportunity. But because many of these users are reluctant to leave the network, nonprofits often struggle to monetize this face time. That's why we recently rolled out a new feature of the BSD Tools: You can now embed our secure donation forms right into your Facebook Page.... more
From the work of Jules Verne and Hartmut Esslinger to far less clairvoyant visionaries working for Punch’s, Popular Mechanics, or multinational corporations, value has long been seen in having designers visualize “that which could be.”... more
While a well-executed display campaign can be a very effective tactic in driving awareness and traffic, the core measures of site engagement — page views, time on site, bounce rate, etc. — typically favor search campaigns. But what happens when you want someone to watch a video?... more
Now that Facebook uses iFrames, organizations can embed dynamic content, including email signup fields, directly into their Facebook Pages. The general assumption within the social media world is that Facebook users don’t like to be routed away from Facebook.... more
Whether you’re running a rigorous search engine optimization program or just getting lucky, a significant portion of your new site visitors will find their way to you via Google. Great, right? Maybe.... more
It's not often that an online engagement campaign moves from the Internet to the world of traditional publishing. But the It Gets Better Project has been no ordinary campaign.... more
Five Blue State Digital programs were awarded Pollies at the American Association of Political Consultants (AAPC) annual conference this past weekend.... more
