BSD was asked to devise a social media strategy to increase consumer awareness of the support Cadbury Wishes was giving to the Make-A-Wish Foundation. Working on the principle that 'tell someone and they will forget, show them and they will remember, involve them and they'll understand', BSD devised a campaign where consumers would be encouraged to increase the amount Cadbury would donate to Make-A-Wish through their own actions.... more
Can social media be used to tackle sensitive issues? This was the question we asked ourselves when working with The Children’s Society in the UK on a campaign to protect the 100,000 children who run away from home every year.... more
Over some choice cocktails at London’s Bedford & Strand, BSD’s Political Director, Gregor Poynton, sat down with Total Politics’ Shane Greer to discuss the use of Twitter, email, and smart phones in the context of political communication.... more
Blue State Digital is here in force at Internet World UK, the largest digital marketing trade show in the United Kingdom.... more
The first ever Netroots UK event will be taking place on 8 January, 2011. Progressive organisations, hundreds of grassroots activists and bloggers will be gathering for a full day of workshops, discussions and networking at Congress House in central London.... more
In the midst of the national debate over the looming cuts in the UK's culture budget, BSD's VP of Strategy Rich Mintz and Cogapp's Managing Director Alex Morrison discussed online strategies that cultural organisations can implement to more effectively engage their supporters and raise more money online.... more
In the new funding environment, Britain's museums and cultural institutions need to find ways of connecting emotionally with individual donors.... more
The Labour Party in the UK held their Annual Conference in Brighton last week - marking the beginning of the campaign leading up to next year's general election. Blue State Digital's London team was busy working with several of our clients to help promote their campaigns and goals at the Conference.... more
The Communication Workers Union in the UK is working hard to make sure that the Royal Mail isn't handed over to the private sector.... more
