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Three cheers for the We Campaign

On the fourth straight day of sweltering humidity, blistering heat, and an all-encompassing mugginess that has settled over the Eastern Seaboard like ... like a bowl of grimy oatmeal (okay, nobody said we were poets), our thoughts naturally turn to global warming. And we wanted to make sure you were aware of the great work being done by the We Campaign, to mobilize a new kind of individual activism to help reduce carbon emissions around the world and mitigate the associated climate change effects.

The We Campaign's Web site is built on the BSD Online Tools, and it showcases some of the most reliable tactics for building an online constituency -- and some of the most powerful person-to-person functionality built into our tools.

For example, here's a petition for renewable energy incentives, and here's a friend-to-friend sharing page for a We Campaign video, and here's a whole page full of other videos, and here's a badge for your MySpace page or blog, and here's a map-driven event finder, and here's a how-to guide to convincing people to get involved, and here are links to MySpace and Facebook...

We could go on. But why not check out the site for yourself?