The It Gets Better Project: Now a Bestselling Book
It's not often that an online engagement campaign moves from the Internet to the world of traditional publishing. But the It Gets Better Project has been no ordinary campaign.
Launched last year by author and editor Dan Savage and his husband, Terry Miller — and with significant help from Blue State Digital — this crowdsourced video project was a direct response to several widely publicized suicides by gay youths in the United States. The thousands of videos uploaded to the project's YouTube account have been viewed tens of millions of times — reassuring countless young gays and lesbians that yes, life won't always be as difficult as it sometimes seems.
And now the It Gets Better Project is a bestselling book. Published by Dutton in late March, It Gets Better: Coming Out, Overcoming Bullying, and Creating a Life Worth Living is a hardcover companion to the wildly successful website, with essays and contributions from President Obama, David Sedaris, Ellen DeGeneres, Tim Gunn, Suze Orman, Hillary Clinton, Chaz Bono, Perez Hilton, and many others — both famous and not.
The book just landed at No. 16 on the New York Times nonfiction bestseller list. Big congrats to Dan and Terry, and to everyone who's made the It Gets Better Project such an inspiration — and such an ongoing success. It's a project that just keeps getting better.
Visit the It Gets Better Project website »
Read BSD's It Gets Better Project case study »
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