Re-Inventing the LTE
Posted by: Lauren Miller on Aug 14, 2008
Not everyone reads blogs. Sad, but true.
For millions of people not yet tuned into the blogosphere, local newspapers’ “Letters to the Editor” pages are still the tried-and-true way to express opinions about political news.
Blue State Digital’s online advocacy tools have made the old-fashioned letter to the editor easier than ever before, allowing campaigns and organizations to use their online membership to take their message offline.
Gone are the days of individuals looking for a newspaper’s contact information, struggling to figure out what to say, and sticking a letter in the mailbox. These days, with the click of a button, campaigns can ask supporters to choose multiple publication recipients out of a customized list, provide talking points and writing tips so people know what to say, and even give readers a sample letter for inspiration. When it’s ready, the letter is emailed straight to the newspaper – with no evidence that the campaign helped.
Does it work? Ask Richard Cordray’s campaign for Ohio Attorney General. Today, the Canton Repository published a letter written on Cordray’s website, using BSD’s speakout tool.
Click here to learn more about BSD’s speakout tool:
http://www.bluestatedigital.com/pages/tools-advocacy/
For millions of people not yet tuned into the blogosphere, local newspapers’ “Letters to the Editor” pages are still the tried-and-true way to express opinions about political news.
Blue State Digital’s online advocacy tools have made the old-fashioned letter to the editor easier than ever before, allowing campaigns and organizations to use their online membership to take their message offline.
Gone are the days of individuals looking for a newspaper’s contact information, struggling to figure out what to say, and sticking a letter in the mailbox. These days, with the click of a button, campaigns can ask supporters to choose multiple publication recipients out of a customized list, provide talking points and writing tips so people know what to say, and even give readers a sample letter for inspiration. When it’s ready, the letter is emailed straight to the newspaper – with no evidence that the campaign helped.
Does it work? Ask Richard Cordray’s campaign for Ohio Attorney General. Today, the Canton Repository published a letter written on Cordray’s website, using BSD’s speakout tool.
Click here to learn more about BSD’s speakout tool:
http://www.bluestatedigital.com/pages/tools-advocacy/
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my.barackobama.com
Then-Senator Barack Obama retained BSD to manage the online fundraising, constituency-building, issue advocacy, and peer-to-peer online networking aspects of his 2008 Presidential primary campaign. Critically important to President Obama’s victory in November 2008 was his campaign’s use of the BSD Online Tools Suite. The campaign utilized BSD’s tools to mobilize over 3 million individual donors to contribute over $500 million online, to motivate over 2 million social networking participants, and to create and promote more than 200,000 offline events across the country. Full Case Study »
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