Raising expectations for Raising Malawi
Raising Malawi co-founder Madonna made a simple declaration: For every dollar donated to the organization, she would match it.
Two days later, Raising Malawi's supporters had shown Madonna just how much they care. It took less than 48 hours for her $100,000 goal to be surpassed.
Madonna was so inspired by the campaign's success that she increased her dollar-for-dollar match to $250,000. You can help Raising Malawi -- and beat expectations again -- by donating now and doubling your contribution's impact.
Madonna and Michael Berg founded Raising Malawi to help eradicate the extreme poverty and hardship endured by the African nation's 2 million orphans and vulnerable children. Last month, their team broke ground on construction for an all-girls academy.
Blue State Digital helped Raising Malawi spread the word about Madonna's pledge through an integrated campaign involving email, online media outreach, strategic partnerships, and a well-designed, content-rich website.
Client Spotlight
Speed Matters
For the Communications Workers of America (CWA), BSD developed and implemented "Speed Matters", a comprehensive constituency-building media campaign around the issue of telecommunications equity. In a matter of months, BSD's program generated an email list of almost 100,000, and built CWA into a thought leader on this issue, enhancing the organization's credibility with legislators, opinion leaders, and the press. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”