New BSD Analytics Report: Puppies V. Kittens

Authors Note:  if you have any thoughts that this study is real, please check the date.

Blue State Digital takes immense pride in all aspects of our work - but perhaps none more than in the research we do into which aspects of online strategy are more effective than others.

Often these analytics inquiries come out of necessity - which message works best for our new client? Which RSVP form will convert more visitors?

Sometimes, our inquiries arise from our curiosity about the answer to an age-old conundrum of online organizing: What is more effective in an advocacy/fundraising email puppies or kittens?

This white paper answers one of the oldest and most discussed questions in online organizing. Want to know which household pet is more effective - well then you just have to read the report.