Joe Rospars on the Obama campaign and social media
The United Kingdom's Channel 4 recently aired this segment on the Obama campaign's groundbreaking new media strategy.
The campaign's New Media Director and BSD founding partner Joe Rospars talks about how the campaign made the website a "gravitational force" on the campaign and how it allowed users to attend events and take action in every corner of the country.
But most importantly, Joe points out why the campaign succeeded: it took ordinary people seriously.
Engaging, empowering and "respecting people every step of the way" were the guiding principles of the campaign - and they came directly from Barack Obama at the top. After all, as a community organizer - he knows a little something about how to talk to his neighbors.
And a special shout out to BSD's own Kyle Rush, Megan Rollins and Jared Laser - who we believe have just made their respective debuts on British television.
Client Spotlight
my.barackobama.com
Then-Senator Barack Obama retained BSD to manage the online fundraising, constituency-building, issue advocacy, and peer-to-peer online networking aspects of his 2008 Presidential primary campaign. Critically important to President Obama's victory in November 2008 was his campaign's use of the BSD Online Tools Suite. The campaign utilized BSD's tools to mobilize over 3 million individual donors to contribute over $500 million online, to motivate over 2 million social networking participants, and to create and promote more than 200,000 offline events across the country. Full Case Study »
Client Feedback
“We had a website, but no real organizing tools. I called Blue State Digital and within days, hundreds of screening parties were being created.”