Webinar: Growing Your Base - How Paid Media Powers Digital Engagement
When it comes to promoting a campaign, cause or company sometimes an email list, Facebook page or Twitter account just isn't enough.
Paid media can play a critical role in supporting your other digital communication channels as part of a holistic online program. Whether it's through Google AdWords or Facebook ads, smart online advertising can grow your list, raise you money and support your brand.
We're hosting a free webinar next week on paid media with John Simpson, BSD's Media Director. Can you make it?
Growing Your Base: How Paid Media Powers Digital Engagement
Featuring: John Simpson, BSD Director of Media
Thursday, December 8th, 2011
2:00 PM EST
In this webinar, John will provide an overview of the best use of core media tools such as search and display advertising, Facebook, Twitter and video with a eye on the best tactics non-profits, advocacy groups and other like-minded organizations can employ.
John has more than a decade of experience studying and working at the intersection of media, technology and culture. He currently executes paid media programs for BSD clients such as the CWA, United States Holocuast Memorial Museum, and the Elizabeth Glaser Pediatric AIDS Foundation, among others. Prior to joining BSD, he was Vice President and Director of Media at Digitas, where he headed up digital brand initiatives for American Express. John also was Director of Media for Deep Focus, where he worked on premium brands like HBO, AMC, Estee Lauder and Microsoft.
RSVP now for next week's free webinar: http://www.bluestatedigital.com/mediawebinar