Facebook Launches Changes to Pages - Here’s How It Could Impact Your Organization’s Presence Online

Looking to expand your organization's influence on Facebook?  Well, with its soon-to-be-launched updates, Facebook has dramatically expanded your potential to engage with supporters.

On Wednesday, Facebook launched some trial changes to it's Facebook Pages feature.

A few select organizations including the American Red Cross -- a Blue State Digital client -- were given the opportunity to take part in the trial.

The big change?

The new Pages are now much more interactive.   Status updates now appear in the user news feeds.  No longer is the content of an organization's Page buried in a person's profile.   Now when something new happens on the Page it gets posted in your news feed.

As always, users can customize what appears in your news feed.   So if you don't want to always see updates from an organization, you can limit it just like you do with that ex-boyfriend or girlfriend.

On March 11, Facebook will officially change its Page format for other organizations as well as potentially add more features to it down the road

But you don't have to wait until then if you are already a Page administrator.  Simply log in and you can choose to update your Page immediately.  We also suggest you take a peek at some of Facebook's best practices here.