Connecting Fans Everywhere: The Green Bay Packers’ New Digital Strategy

While the Green Bay Packers play in a city of 104,000 residents, their fan base is one of the largest and strongest in sports. These fans live across America and all over the world. So how can the Packers, as an organization, meaningfully speak to and connect with such a geographically diverse fan base?

To reach out to fans across the nation, the Green Bay Packers partnered with Blue State Digital to create Packers Everywhere, a new program that brings Packers fans together to watch the game, wherever they live.

Through the Packers Everywhere website and mobile app, fans across America can find their local Packers bar through a searchable and interactive map. Check it out.

Through the map, fans are encouraged to RSVP where they'll be watching the game, and Facebook integration allows fans to see if fellow fans will be attending as well. So far, over 75,000 fans and 1,400 bars have signed up.

Last Thursday, Blue State Digital team tested this feature by descending upon the Mad Hatter Saloon and Beer Garden to cheer on the Green Bay Packers in their first game of the season. Conclusion: It works! Blue State Digital and fans from all over New York cheered as the Packers' high-powered offense led the Pack to a 42-34 victory.

In addition to the map, PackersEverywhere.com features regular fan contests, bar profiles, and stories of die-hard fans.

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