BSD Talks Site Production with Expression Engine’s Showcase

Blue State Digital’s production team has built their fair share of websites, and time and time again they’ve chosen to create client sites using Ellis Lab’s ExpressionEngine (EE) Content Management System (CMS). While BSD has built incredible tools to execute digital campaigns, when it came to finding a flexible, reliable, and user-friendly CMS, the production team didn’t hesitate in choosing to work with the ever-evolving EE.

Given our longstanding relationship, just last week the BSD team had a chance to chat with Ellis Labs as part of their Expression Engine Showcase about one of our more unique EE clients, The It Gets Better Project. What many people don’t know is that thanks to some seriously dedicated staff members, the BSD production team was able to launch the first iteration of the It Gets Better Project site in just 3 days!

Said BSD Head of Production, Cameron Corda;

“Due to the overwhelming response to Dan’s video, we knew we had to act fast. Perhaps one of the most incredible and little known facts is that the team at BSD built the itgetsbetter.org website in a stunning 72-hours. BSD utilized some of our most accomplished and dedicated designers, developers, strategists and writers to complete the project. Only through their dedicated efforts could the It Gets Better Project website go from conception to creation in such a compressed time.”

While this first iteration of the site has since been updated, we took the time to discuss which commercial EE add-ons have contributed to the success of the site, and how the BSD team found a unique use of YouTube Direct that enabled our team to rapidly upload the enormous number of personal videos being submitted to the site. To learn more about how the team utilized EE and the production behind the site, be sure to check out the full interview, featured on the Expression Engine Showcase here.

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