BSD Makes Its Playbill Debut

BSD wraps up a special project with the Tony Awards to create an online conversation with Broadway fans.

It's not unusual to see Blue State team members at a political fundraiser or nonprofit happy hour. But yesterday BSD made a special appearance - at the 63rd annual Tony Awards at Radio City Music Hall.

Blue State Digital's Lauren Miller and
TJ Helmstetter at the Tony Awards

For the past few months, BSD has been working with the Tony Awards to create a new, more engaging online communications program. Our work has focused on reinvigorating the Tony Awards' email program to encourage a new generation of theatre fans across the country to watch the ceremony, and create an ongoing conversation that keeps fans interested year-round (not just the month before the show).

After all, the principles of BSD's online communications strategy aren't limited to political campaigns. Creating a two-way communications program that engages supporters and empowers them to take action isn't limited to the ballot box. A conversation can happen with anyone - whether it be Senator Kennedy or Neil Patrick Harris.

By allowing theatre buffs to "talk" with some of Broadway's biggest stars - and get a back stage look at the plays, musicals and performers involved in the show - fans can be part of the ensemble cast.

This isn't BSD's first brush with stardom; BSD has already worked with the Sundance Film Festival and award-winning documentaries like "Trouble the Water". We're excited to have expanded our work in cultural institutions like the Tony Awards, and can't wait for the next red carpet.

PS - We had a blast talking about marriage equality with Anne Hathaway, rocking out with Constantine Maroulis, and singing "9 to 5" alongside Jane Fonda. Thank you Tony Awards for your hospitality!

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