Sep 2008
19
The “Blue State” Experience
Jonas Lamis from RealPolitix.com spent some time poking around BarackObama.com to explore the Blue State Digital toolset.
He writes:
When the final votes are counted, chads inspected, and lawsuits settled, we may look back on the campaign of 2008 and find that, if he is elected, the secret to Obama’s success was a couple of geeks who have headquartered their tech company - Blue State Digital - in the most unlikely of places: Inside The Beltway.
One thing Jonas talks about in his post is Blue State’s matching donations tool. The concept isn’t anything new; in direct mail fundraising, letters often claim that “your donation will be matched” – usually by an anonymous multi-millionaire, or by the candidate him/herself. But for campaigns like Barack Obama’s, which aim to empower millions of supporters, not a handful of rich donors, that strategy doesn’t fit. Instead, the matching tool allows regular folks like you and me to match each other’s donations, and send notes of encouragement back and forth to make a personal connection with one another.
The geeks here at Blue State (myself included) really enjoyed the RealPolitix play-by-play of all the MyBO tools. Thanks Jonas!
