Transparency Labs Sheds Light on Credit Card Fees and Account Terms
Transparency Labs' consumer products will help you make sense of your credit cards' confusing terms and conditions... more
BSD End-of-Year Fundraising Webinar
Blue State Digital invites you to join our team of digital experts in a discussion on the strategy and tactics that helped our end-of-year fundraising clients raise more than $7.5 million last December. In fact, 12 out of 13 clients raised at least 33% more than the prior year – not an easy feat in this tough economy.... more
Social Media That Works: Webinar On Demand
At 29,864 followers and counting, Blue State Digital’s social media director, Ryan Davis, is more influential in the Twitterverse than many household brands. How’d he do it? Find out by viewing his webinar, “Social Media That Works”.... more
Beyond the “Like” Button: Three Nonprofits That Use Social Media to Drive Action
From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.... more
Online Fundraising for Busy People
If you’re doing three jobs at once, in an environment where there’s never any extra money lying around, and have a board of directors (or a major donor, city council, etc.) breathing down your neck — sound familiar? — you don’t want a bunch of platitudes about the “next generation” and the “new normal.” You want someone to tell you the dozen or so things you need to know, and the half-dozen or so things you should try to do this month or this quarter.... more
Embed Donation Forms on Facebook
The average Facebook user spends just under one full day a month browsing the world's top social network. That's a huge opportunity. But because many of these users are reluctant to leave the network, nonprofits often struggle to monetize this face time. That's why we recently rolled out a new feature of the BSD Tools: You can now embed our secure donation forms right into your Facebook Page.... more
Conceptual Prototyping: How to Look Beyond the Past in Web Design
From the work of Jules Verne and Hartmut Esslinger to far less clairvoyant visionaries working for Punch’s, Popular Mechanics, or multinational corporations, value has long been seen in having designers visualize “that which could be.”... more
Paid Search vs. Display Ads: Which Works Better to Promote Video?
While a well-executed display campaign can be a very effective tactic in driving awareness and traffic, the core measures of site engagement — page views, time on site, bounce rate, etc. — typically favor search campaigns. But what happens when you want someone to watch a video?... more
Facebook Optimization: What’s the Best Way to Increase Email Signups?
Now that Facebook uses iFrames, organizations can embed dynamic content, including email signup fields, directly into their Facebook Pages. The general assumption within the social media world is that Facebook users don’t like to be routed away from Facebook.... more
SEO Isn’t Enough: How to Make Organic Traffic Matter
Whether you’re running a rigorous search engine optimization program or just getting lucky, a significant portion of your new site visitors will find their way to you via Google. Great, right? Maybe.... more