Red Cross Wins 26% of $3 Million Pie; Target Adds Nearly 100,000 New Facebook Fans

Through a challenge called "Bullseye Gives," Target gave Facebook users the power to determine how it would distribute $3 million among 10 nonprofits, including BSD client the American Red Cross. The more votes a nonprofit received, the bigger slice of the $3 million pie it would win. Users could vote once every 24 hours over a period of two weeks.

The Red Cross finished with 26% -- nearly $800,000 -- of the $3 million pie.  

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‘BSD Online Tools’ Launch Websites and Home Runs

It’s the dawn of a new era at Blue State Digital. Earlier this week, BSD’s newly formed softball team, The BSD Online Tools, took the field and won our first game against the Udall Udall Primos 16-14.

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American Red Cross Rallies Support Online for Target’s Facebook Contest

With a few days to go until Target's "Bullseye Gives" Facebook campaign comes to a close, Blue State Digital produced a web video showcasing why people should log on to Facebook and vote for the Red Cross.

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From a Movie to a Movement

It's hard to watch Trouble the Water -- the Academy Award nominated documentary account of the Katrina debacle -- without feeling spurred to take action.

After watching the film, thousands of viewers went to troublethewaterfilm.com to send a message to their representatives in Washington demanding that Congress take action on the Gulf Coast. Over twenty thousand letters were sent.... more

Speed Matters: The New Internet Speed Test

This week, Blue State Digital helped launch a brand new and improved Speed Matters website. Speedmatters.org is the number one resource for coverage of programs and policies that build affordable, universal high-speed broadband investment.... more

The Video the BNP Tried to Ban

Hope not Hate – a campaign that is trying to prevent the fascist British National Party from winning seats in the European Parliament – recently created an ad portraying just how extremist the BNP is. Take a look:... more

Wal-Mart Watch Using Creative New Tactics to Talk to Workers

This week, Wal-Mart Watch - one of Blue State Digital's longest clients -- relaunched its website. The new-look site more prominently features the campaign's award-winning blog and compelling employee-generated content that better conveys the current mission of the campaign.... more

Meet BSD: Questions with Naomi Geller

Naomi Geller leads up the banner advertising programs at Blue State Digital. Prior to joining BSD, Naomi had an extensive background in corporate online advertising for such clients as Nokia and LVMH.... more

Speaking Out and Making a Difference

Cynics often tell us that politicians or companies don't listen to the views of the public, and that direct advocacy is subject to the laws of diminishing returns.

Wrong. ... more

Prince of Wales Joins BSD to Save the Rainforests

His Royal Highness, the Prince of Wales, is well known for his commitment to tackling climate change by protecting the world's rainforests. When he decided to take his work to raise awareness online, his organisation, the Prince's Rainforests Project turned to Blue State Digital.... more