While the Green Bay Packers play in a city of 104,000 residents, their fan base is one of the largest and strongest in sports. These fans live across America and all over the world. So how can the Packers, as an organization, meaningfully speak to and connect with such a geographically diverse fan base?... more
In late 2010, Blue State Digital was tasked with redesigning hrc.org, the online home for the Human Rights Campaign. With more than 16,000 individual pieces of content, multiple micro-sites, energetic but sprawling local content, and five years since a redesign, the site was ready for an update.
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Transparency Labs' consumer products will help you make sense of your credit cards' confusing terms and conditions... more
Blue State Digital invites you to join our team of digital experts in a discussion on the strategy and tactics that helped our end-of-year fundraising clients raise more than $7.5 million last December. In fact, 12 out of 13 clients raised at least 33% more than the prior year – not an easy feat in this tough economy.... more
At 29,864 followers and counting, Blue State Digital’s social media director, Ryan Davis, is more influential in the Twitterverse than many household brands. How’d he do it? Find out by viewing his webinar, “Social Media That Works”.... more
From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.... more
If you’re doing three jobs at once, in an environment where there’s never any extra money lying around, and have a board of directors (or a major donor, city council, etc.) breathing down your neck — sound familiar? — you don’t want a bunch of platitudes about the “next generation” and the “new normal.” You want someone to tell you the dozen or so things you need to know, and the half-dozen or so things you should try to do this month or this quarter.... more
The average Facebook user spends just under one full day a month browsing the world's top social network. That's a huge opportunity. But because many of these users are reluctant to leave the network, nonprofits often struggle to monetize this face time. That's why we recently rolled out a new feature of the BSD Tools: You can now embed our secure donation forms right into your Facebook Page.... more
From the work of Jules Verne and Hartmut Esslinger to far less clairvoyant visionaries working for Punch’s, Popular Mechanics, or multinational corporations, value has long been seen in having designers visualize “that which could be.”... more
While a well-executed display campaign can be a very effective tactic in driving awareness and traffic, the core measures of site engagement — page views, time on site, bounce rate, etc. — typically favor search campaigns. But what happens when you want someone to watch a video?... more
