Contribution System
Presentation, usability, reliability, and reporting. These are the four most important factors one should think about when investing in an online contribution system.
Presentation: When somebody looks at your contribution page, does it reflect the dignity and purpose of your organization? Does it make the person feel safe and want to contribute?
Usability: Does your contribution page make it simple to give to your organization? How many fields need to be filled out? How much time does it take to make that contribution? The easier it is for your membership to give you money, the more money you make.
Reliability: How reliable is the system? How often will your contribution system be up? If they are hit with a deluge of traffic, will you be able to sustain it? When your contribution system is down or unavailable, that's lost opportunity. If it is down when you're in the spotlight, you stand to loose hundreds of thousands of dollars.
Reporting: You should be able to know how much money you have made online, up to the minute. If you don't, how are you supposed to make the critical decisions for your fundraising drive? In order to succeed with online fundraising, you need to be able to see how you are doing quickly, without having to dig through useless cruft.
Blue State Digital's online contribution system is built with these four important requirements in mind. We make it easy and safe for your supporters to donate to your cause and our system is tested and is scalable. We power the contribution systems behind organizations like the DNC and Democracy for America, as well as individuals such as Senators Ted Kennedy and Harry Reid.
See it for yourself (Quicktime Required)
